SINA Micro Mission launched the third party microblogging marketing platform recruit

(Wen/Tao) now micro-bo Reds, grassroots large profit pots full of pot, and Sina has been in the melancholy profit model of the problem, this month, 20th, micro-blog name @ Omnipotent Big Bear users on Weibo revealed: Sina to launch its own microblogging marketing platform, forwarding costs 37 open to replace some third-party microblogging marketing platform. This statement sparked widespread speculation in the industry, 21st, the time bomb "micro-mission" airborne, a moment rolled up billowing smoke.

Sina Weibo micro-task Platform page (micro-media map)

According to the micro-media, Sina Weibo certification users, and the application and through the "micro-mission platform" Audit through the users, can be in the "micro-task platform" to publish tasks, query user information, participate in "micro-task platform" related activities. The micro-task will extract 30% of the cost from the user's actual settlement income, as a service fee for the micro-mission platform.

Where does the blockbuster mean?

And with the introduction of micro-task, there are many people in the industry began to speculate, Sina this time the main purpose? But what is certain is that the impact of Weibo marketing is growing. At the same time, some people in the industry think: Sina currently launched the platform is not mature, micro-task positioning also appeared problems, from the micro-blog marketing industry, is not a single stop in micro-tasks, such as micro-bo easy, micro-easy interoperability, micro-push such a third-party platform has already been mixed in the big city. In this respect, the micro-media tried many times to connect Sina PR director Chen Jinguo, has not been replied.

"When a media company does whatever it wants to take advantage of its downstream industries, it often shows that the media or business is facing pressing pressure to survive," internet marketing expert Liu Minhua that the commercialization of Sina Weibo is difficult, and this micro-task is a platform for everyone to participate, without any steps and pressure, From the current situation, the pig net is the biggest injured person.

Homogeneous competition "eight precepts" serious injury

Perhaps, the introduction of micro-task to rob the third party advertising platform's job, in this respect, micro-blogging marketing organization, Deng founder of micro-media said that the micro-task of the platform is the right time, this move to explain Sina Weibo official recognition microblogging mission platform value. "The emergence of this platform for our business impact is not small, there is a lot of benefits, in a certain way there is some cooperation," and said that Sina Weibo through the task of enterprise owners to charge a certain amount of commission is understandable, micro-broad can also be bold to use this platform.

In this regard, the microblogging body interviewed the official Pig network, the other side said to remain silent for the time being. And a third party well-known critics of the country think, although this lateral expansion of Sina is the habit of its own genes, and will not have too much profit point in the short term, but, will certainly give pig eight ring network such a platform has a huge market impact.

"Pig network of services has been a huge loophole, so that the development momentum in the past two years is relatively slow, but its model is very fixed, for the emergence of micro-task, is indeed lying in the gun and get a sap." "Zhi Country said:" Pig net only increase the intensity of propaganda, do from the inside is a long time. ”

Search pattern cracked "freshmen"

Earlier, senior Internet personage Zong Ning (@ omnipotent Big Bear) on the microblog has been said Sina estimated to have a big move, and mentioned Sina to launch its own microblogging marketing platform, forwarding costs 37. In response to the "micro-task" products on the line, Zong Ning in the micro-media interview, said the introduction of micro-task may let micro-blog marketing more and more machinery, mechanical transmission, mechanical forwarding, active users will be less and fewer. "Individuals are not very bullish on this platform," Zong Ning said.

It is understood that Sina Weibo, a controversial microblogging site, has also been expanding its product line to enhance the user's viscosity. Micro-magazine, micro-bar, micro-what, micro-lottery has been online, the micro-task on the line is also considered to be a micro-blogging profit model exploration, there are micro-bo users "lj_ data mining and social network computing," said: Model exploration to explore, whether consumers can accept and form the habit depends on the driving force of the offline merchants.

In addition, there is a netizen FMCG China retail also revealed the latest National Day launch: Marketing code $ mode, with two dollar sign to identify a piece of marketing code, easy to O2O propaganda information landing; Each Sina account bundle a UnionPay card number, the consumption must use the bundle bank card, the consumption record has no hiding; Marketing back to the maid Sina through UnionPay directly with the disseminator splitting.

The content is "king" listens to "after"

In response to Sina Weibo launched micro-mission products, fast passers-by media vice president and Micro-Media Division general Manager Peng also said that micro-task on the line is Sina Weibo profit model of an important exploration of the market for similar products have a fatal blow, Sina's micro-mission plan or stay in the "heavy Resources light planning", but also to be tested in the market.

"The future of microblogging content marketing is still in the direction of the new model of content marketing Let's wait and see," Peng, who has been advocating micro-blogging content marketing, said of the future direction of Weibo marketing.