Sina Weibo marketing management tools recommended

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Someone's place, there are rivers and lakes, there is a netizen's place, there is marketing!" Sina took the lead in China to open up the Chinese market, 2 years ago, micro-bloggers have reached more than 200 million. With the heat of Micro Bo, that is, the birth of the marketing approach, that is, micro-bo marketing.

As a Weibo marketing talent, do you know the Prac rule? covers four core sections of the microblogging operation system, Platform (Platform management), relationship (Relationship Management), action (behavioral Management), Crisis (risk management). How to manage a Weibo account, really do a good job microblogging marketing, select a microblogging marketing management tool is essential. Here we recommend a microblogging marketing management tool-wood (the most practical micro-blogging content Operation tool).

The author uses this tool after the biggest feeling boils down to the following points:

Fan analysis, digging brand core target fans

Figure 1 (Fan trend chart)

Clear fan number curve, intuitive understanding of the increase and decrease of fans, this is the most intuitive micro-bo quality embodiment, a viable micro-blog, the number of fans should be rising. Through the original quality of Weibo, increase and the exchange of fans, and actively carry out your microblog marketing activities, can be a good solution to the problem of fan decline.

Figure 2 (sex ratio of vermicelli)

Pie chart, clearly show the proportion of all types of fans, the ratio of men to women, the proportion of certified users, to understand the proportion of the trend, you can better control the micro-Bo marketing targeted groups, such as: For women shopping microblogging marketing, should focus on increasing the number of female microblog fans, which can increase the conversion rate of Plus the "V" ratio can also better understand the credibility of this microblogging, if there are many "V" Weibo fans and you interact, will undoubtedly bring you strong influence.

Two. Communication analysis, capturing the most influential communication nodes

Figure 3 (Propagation analysis)

Monitor the release of Weibo, you can intuitively understand the number of tweets, two-and three-turn. The more the second turn, the higher the quality of your fans, the more active, this is the first level of micro-bo marketing effect. The three-turn times indicate the depth of your spread after the second turn. Comments are also critical, with two-story broadcast reviews and three-story broadcast reviews, you can understand the best quality microblogging fans, this kind of forwarding the meager owner, special attention.

Three. Accurate release, improve micro-blog content exposure

Figure 4 (accurate release)

This curve, you can understand the microblogging fans the most active time period, at this time the release of High-quality micro-blog marketing content, the conversion rate is self-evident, accurate grasp of this accurate release of the time period, timely launch of today's most important marketing activities, may be twice the effort.

Four. Exciting content fresh recommend

Fresh Micro-Blog content has been can not be asked, the wood is good for everyone to solve this problem, the latest original microblogging, a key straight hair, can effectively increase the exposure of micro-bo, but also dilute the bonnet of advertising content, causing more attention.

Five. Micro-blog Operation Data Analysis report

Figure 5 (Data analysis Report)

Attention to each of the micro-blog data, timely understanding of micro-blog dynamics, check gaps, is every micro-blog marketing to do the homework every day, this tool "weaving wood" is very intuitive display of such data.

Six. Competitor Micro-Blog Analysis report

Focus on the competitor's microblog daily release volume, as well as fan changes, is not a good understanding of the current situation of competitors, as well as micro-bo operation of the situation, in time to their own microblog marketing work to make a summary. Military strategists have said "the enemy victorious", that this tool is not your Sun Tzu Art of War?

Microblogging marketing can not be separated from tools, choose "Weaving wood-the most practical micro-blogging content Operation Tool", so that your work better to carry out it! Weaving, is definitely your microblogging marketing "power" housekeeper