Sina's position: will standardize micro-bo marketing Market

For the continuous heating of micro-blog marketing, Sina recently announced that will standardize the micro-Bo marketing market for the vast number of third-party service providers to provide a healthy industry order. In addition, Sina will support the development of Third-party service providers through a variety of ways.

Previously, because of lack of effective management mechanism, some false information and excessive marketing behavior interferes with the normal reading of Weibo users. The latest survey reports that some of the so-called micro-broad is not the basic censorship of information, fraudsters tend to be in the microblog comments to add phishing links, so that users do not know how to suffer losses. As the operator of the micro-mission platform, World Show CEO Li Yu stressed that these irregular behavior, in addition to interfering with ordinary users of micro-blogging behavior, but also disrupt the micro-Bo marketing Market order, if not timely norms, will reduce the credibility of micro-BO platform, which will affect those who really want to do micro Bo marketing third-party.

Therefore, the launch of the micro-task platform is to standardize the order of micro-Bo platform, but also for third-party service providers to provide false information filtering, account value assessment, promotional support and professional sales trust and other professional services. "The platform in the content of active filtering, to a large extent, reduce our audit costs, reduce operational risk." "Global Fashion" is the first batch of micro-task platform to join the grassroots account, its founder @ Wine Red Ice Blue is expected, with the platform's specifications, will have more customers on this platform to publish tasks, which is a good for third-party service providers. When asked about the income issue, @ Wine Red ice Blue frankly, after joining the micro-task platform, "global fashion" income is gradually rising.

According to Li Yu, micro-task platform at present mainly for three types of account monitoring, including: the publication of false information or counterfeit merchandise advertising information, users reported micro-blog accounts, without the micro-task platform has published a commercial advertising information microblogging account, the external advertising quotes Weibo account.

Li Yu pointed out that the current monitored accounts are still more frequent business behavior of the profile account, I hope and welcome the promotion of individuals and grassroots account to actively participate in micro-task, to achieve sustainable development and greater value. It was also revealed that late last year, Sina Weibo has launched the "micro-Bo business code of Conduct", in the future, the official will continue to optimize the business behavior monitoring and regulatory mechanisms to ensure that users are not affected by normal use. For a short period of time before some grassroots search, Li Yu said, after the verification with the micro-BO technical team, this is only a system failure, in the discovery of problems quickly resolved to return to normal, not as the industry passed "because of the failure to ban."

Official figures show that companies are increasingly interacting with consumers through microblogs. On Sina Weibo, the number of active enterprise Weibo users is over 260,000, corporate micro-blog posts up to 400,000 daily, daily blog exposure of 3.6 billion, 250 million micro-blog users focus on corporate micro-blog account.

In addition to the micro-mission platform, Sina Weibo has launched a series of support programs to drive the entire enterprise microblogging market prosperity.