Six common mistakes and solutions for search engine marketing

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Every month I have access to a lot of websites-small, big, some we do, and some companies outsource. A wide range of surveys are conducted on small business websites that do not operate properly. I have identified the most common problems in the following 6 categories:

Copy content

Here are some types of copied content, the most common type of replication page is the page title and Web page description label repeat.

Most of the time, the problem is not really intentional-the brand name repeats itself in the title of one page after another, or just repeats in the Description tab of all the pages in a website. Search engines will find these repetitive description tags, and at some point the search engine will decide that this is a replicated page before getting the real page content. This situation is more likely to occur on pages that do not support text.

On the other hand, it makes the search engine leave a false impression on your site, and you may miss out on the important opportunity to optimize your pages and bring keywords to the site for quality access.

Many times, copying pages is not created by chance, and many different software platforms create duplicate pages without your attention.

If your website uses WordPress constructs, very innocent, your website's independent page will appear the archive page, the classification page these duplicate content; WordPress is a great platform, but if not set correctly, there are some small flaws. So you have to read, to find some forums like search engine observation, to help you customize the site to cancel duplicate content.

Second, do not do keyword analysis to start work

Keyword analysis is to do a good job search engine marketing basis, only by guessing the key words began to promote the CPC will not be conducive to your site rankings. If possible, you should complete the keyword analysis before building a website. There are a variety of keyword analysis tools that can help you understand exactly what users are looking for. Wordtracker and Keyword Discovery have free versions. You can also try Seobook tools or Google AdWords's keyword analysis tool.

Third, the wrong landing page

If you're doing a paid ad, the most important thing is to get the traffic to the page you plan, or at least the target page, to meet the needs of the searcher. I often see some PPC ads and banner ads bringing searchers to the homepage-a page that doesn't provide the searcher's needs.

For example: Suppose I am searching for "Hilton First Class 3 room room rate", if the advertisement takes me to the homepage of the website, then after I have already told my demand, I still have to search again. The best target page for this PCC ad is to give a list of all first class rooms in Hilton.

Iv. Ignoring link construction

If you are trying to bring natural traffic to the site (without PPC), placing the correct keywords on the right page is the best way to do this job. Google algorithms value outbound links-Of course not all links are the same.

If you place keywords on your page, but do not use quality text links on these pages to build links. You'll miss the chance to improve your site rankings and increase your site's traffic. There are a number of different ways to do link building, and I recommend reading the weekly column "Link Love Columns", hosted by Sage Lesis and Justilien, on the search engine observation site, with important tips.

V. Distress in ranking and PR value

This is two very different questions. But because a lot of stationmaster is troubled between the two, so in this article put together to say. The first place in the short term is not your goal-sorry, this is not your focus on energy, and owning PR6 is far from your goal.

Are you making money? Does the return on the search on the investment make you earn more? Tangled up in that little green stripe or your list of rankings will break you up sooner or later. In some or more cases, the position of third place can make you earn just enough money compared with the first one. I'm not saying rank doesn't matter-because theoretically, the top six of the search results can be your goal-but if you're upset because you're third and you can't be the first, you're upset about something that's not worth it.

The mentality of forgetting after finishing

If you think that you have optimized the site to do so, this is short-sighted. Pay-per-click Accounts and ads, if the system is not set to save a lot of costs-if not monitored, there is no return.

There is no "magic formula" that allows you to rank first, and if you follow the following three rules, you can leave it. Some sites require higher keyword density-for very competitive keywords to do Web optimization will require more high-quality links, which can make your online money required traffic.

These are all solutions-they're just the six most common things I've seen. It is important to know what the advantages and disadvantages of what you are doing and what you know about the problem, and how to grasp your online business exit. Search engine marketing is an ongoing process that requires art and science-putting time into the right way to do things.