Six major reasons why education and training institutions do not do well in network marketing

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Chinese marketing has entered the internet age. The spring breeze of the internet is also bathed in China's education and training institutions, through the Internet rich and powerful enterprises abound, but still have a lot of small and medium education training institutions, not engaged in network marketing promotion, or engaged in the effect is very unsatisfactory. I combine my own experience in the education industry, analysis of the reasons.

First, analyze why many training institutions are still not engaged in network marketing.

First: The offline channel is enough to support its students. Many training institutions leaders have a variety of prominent backgrounds, through a variety of offline traditional channels to get enough students, enrollment hot, no need for the urgency of network marketing.

Second: The idea of old-fashioned, network marketing bias. Speaking of network marketing, still many training institutions leaders think that through network marketing can recruit students is deceptive or for the potential of online marketing enrollment is very skeptical.

Third: Want to do, and dare not test water. Some training organization leaders to network marketing as a very deep technology, that they can not do, but please people can not afford to, or worried that they will not supervise. Some people one-sided network marketing equivalent to build a website, do bidding. Feel that they have limited financial resources, can not afford to bid, gave up the way through the Internet marketing enrollment.

Generally speaking, a lot of training institutions are still not engaged in network marketing is the final two points: it is not aware of the trend of the Internet, the lack of network marketing comprehensive and correct understanding.

Secondly, the analysis of why many training institutions engaged in network marketing still did not achieve the desired results. In my opinion, a perfect network marketing system of training institutions should be composed of five parts, which are the correct orientation of the school & the planning of the courses and services, the construction of marketing websites, the selection of appropriate ways to promote, the efficient service conversion system and the perfect data analysis and optimization system. Next, Song Jia an analysis for everyone.

The first location is not clear, planning unknown

Good products + good service + Good brand + good team = successful marketing. In contrast, many small and medium sized training institutions do not give schools and courses themselves differentiated positioning and planning packaging, lack of curriculum research and development departments, mutual plagiarism, homogeneity of the phenomenon is serious. Self-centered, not taking into account the actual needs of students, still use the kind of a teacher, a book, a classroom on the traditional mode of teaching. What is more, the low level of teachers or poor service attitude, shoddy. For the future promotion, sales caused great resistance!

Second, the establishment of marketing network

A good website is a school on the internet good façade, is a talking gold "salesman", many schools often consider how to get customers to the site, never recognized the site can retain customers. Rough page design, simple content, lack of key information, content for a long time does not update, the user experience is poor, look at a turn and go, wasted a lot of promotional costs.

No matter how much advertising money a company spends, promotion means in the superb, consulting volume or depending on the quality of the site page, that is, whether the customer has a trust in you, whether you think you can give him a solution, a no marketing spam site will greatly affect the conversion rate of the site, a large number of waste promotion costs, reduce profits, And even make the school more than it ends.

The third network promotion lacks the strategy, the way is simple rough

Performance 1: Thought built a website is Network marketing.

Performance 2: No combination of user habits and the company's own situation and industry to formulate long-term promotional strategies and promotional methods, blindly follow suit, and lack of executive power. Peers are doing bidding, SEO, we must do, today out of the micro-letter, hurriedly registered micro-trust public good. Did a few days, found "no effect", then gave up, to explore other "effective way to promote."

Performance 3: The promotion way is simple and crude, has no skill to say. For example, to do the bidding, is constantly too high prices, never consider through the modification of ideas to promote rankings, SEO is constantly hair outside the chain, micro-letter is in the public good and personal number on the Non-stop advertising ...

Many enterprises ignore the positioning planning and marketing-oriented web site construction, the ability to promote a low, resulting in a web site without traffic, there is no conversion or conversion of the awkward situation. Cause enterprises in the fierce competition in the Red Sea constantly burning money, miserable. complain that the network marketing has no effect, Baidu is deceitful. Song Jiajien for degrees Niang Senqui!

Weak sales Transformation Ability

Finally, someone consulted, the sale of the problem: the customer wants to consult, but the website lacks the on-line consultation system, wants to call, does not have the person on duty to answer listens, lets want the consultation the user cannot contact us. And wasted a huge amount of promotional costs; not easy to answer the phone, online customer service/Sales staff attitude is poor, professional quality is low, not to follow single, leading to a large number of high-quality, accurate resources can not be transformed. (Sales in the role and status of the enterprise needless to talk about sales knowledge, this article will not expand the discussion.) )

Lack of business analysis system and data consciousness

Anyone but God must speak with data. Data is the most reliable small partner, just a lot of enterprises lack of data discovery problems, solve problems, evade the problem of a set of data analysis system. For example: The network director does not know how much money was spent this month, how many hotlines were brought in, and the consulting director was not clear on the hotline's door-to-door conversion rate and the rate of conversion. So we can't find the problem and solve the problem.

There are problems in management, resulting in enterprises difficult to recruit, talent difficult to play a role and loss

1 The salary system is unreasonable: not fully aware of the importance of network marketing personnel, many enterprises, and even some of the pay system more perfect enterprise, the network marketing staff equivalent to the ordinary staff, contributions, workload, the role of large, and then pay Low, commission less, time for a long, will inevitably cause the loss of talent.

2 always want to empty gloves white Wolf: Always said that network marketing to save money, many companies want to usually recruit 1-2 Network marketing staff, you can establish a set of all-inclusive network Marketing system, it is best not to spend money. Do not provide the necessary conditions to support, but to the network marketing staff to develop high KPI.

3 boss and marketing staff can not achieve consistency: The boss always requires network marketing personnel to work according to their own will, network marketing staff think that the boss is a layman leadership professionals, tied their own work, over time must have contradictions.

4 some enterprises or institutions of the complex or management confusion, the standard of serious thinking, and the network marketing part of the difficult to cooperate, that the promotion of recruitment is the network marketing their own department, and I have nothing to do. For example, sales staff conversion rate is poor, over time to combat marketing staff enthusiasm. Customer service, the teaching Department is unable to provide the necessary information to support marketing department promotion work.

5 The Network marketing staff equivalent to half the technical staff, to take up the repair of computers, repair network, art and even editing work. And even involved in other work, greatly affecting the efficiency.

To sum up: positioning is unclear, planning unknown, ignoring the establishment of marketing-oriented web sites, network promotion of the lack of strategy and simple rough, weak sales transformation, the lack of business data analysis system and awareness, difficult to recruit, difficult to keep people, resulting in poor corporate network marketing effect. Hope that enterprises can realize that: the establishment of a sound, efficient network Marketing system, requires the joint efforts of the entire enterprise to complete. Enterprise leaders must establish a correct network marketing awareness, in the mind to form a perfect system, can lead enterprises in the network marketing road to walk well, go far!

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