Six Principles of Word-of-mouth marketing

Why do some businesses, products and services get more Word-of-mouth? Small head http://www.aliyun.com/zixun/aggregation/11238.html "> Baidu Promotion Assistant thinks this has nothing to do with luck, but a science worth studying. Word-of-mouth is the key to determining the survival of a new company or product, and if people are unwilling to talk about these new products or services, then interesting ideas will not bring business opportunities. However, most of the new companies do not have enough money to carry out advertising and marketing, the direct touch of the consumer is very limited, if you can get a broad reputation, often is considered to be lucky.

That's not true! The author and colleagues have conducted a number of research and investigation, observed nearly thousands of enterprises and merchandise word-of-mouth related data, but also analyzed nearly thousands of Internet viral marketing content. From these studies, small head Baidu promotion assistant found six key factors to promote Word-of-mouth spread, the following one by one cases:

Social Quotes

The cars we drive and the clothes we wear affect how others perceive us. If a product or service makes people look better, others are more likely to talk about and circulate the product.

II. triggers

If a product is easier to think about, it is easier to talk about. For example, when you talk about peanut butter, you think of jam.

Iii. Emotions

People always share things they care about. No matter the mood is good or bad, as long as it can cause a stronger emotional response, it is more likely to be shared.

Iv. Public

People always want to imitate others. The more often the behavior of a product or service is seen, the more likely it is that people will emulate these behaviors.

V. Practical value

Besides making yourself look better, people want to help others get better. The more practical things are easier to share, for example: 10 Kinds of XX methods or 5 kinds of XX skills and other information, it is easy to share.

Vi. Stories

No one wants to be like a walking billboard, trying to talk about products from a larger narrative background, incorporating products or services into the story, and making people want to share them.
Mastering these points may not make good word-of-mouth marketing, but it will definitely bring more opportunities for businesses and organizations, just as scientific analysis does not guarantee hitting a home run every time, but at least it can improve the average hit rate.

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