Small and medium Enterprises Breakthrough Network Marketing should have a promising

The development of small and medium-sized enterprises has always been the topic of concern, on the one hand, most of the attention of the small and medium-sized enterprises or small and medium-sized enterprises, on the other hand, the number of small and medium-sized enterprises, the resulting employment, the proportion of the national economy and the size of the demand and space are extremely large They may grow into industry leaders for years to come, but they are more likely to be swallowed up by the wave of the market, unable to find "corpses". According to a statistic report, the survival time of our small and medium-sized enterprises is about 3-4 years, according to Zhou Tianyong, a professor of the Central Party School, in 2005, 300,000 enterprises in the country went bankrupt, 10 years in 1994-2004, 7.7 million of the self-employed disappeared. And in Zhongguancun, there are more comments that every 9 minutes will fail a business, 25% of the start-up companies will collapse. Combined with the experience in the actual business process and observation of the findings, faced with these problems, facing the small and medium enterprises How to break through, increase the probability of success, prolong the life cycle, mold the healthy growth of the body, whether it is for the enterprise marketing and management of the consultant, or the investment sector in the hands of a large money managers, partners, or many small and medium-sized business operators, I am afraid that a lot of time for it. Business closed, the market eliminated, from the big side, nothing but internal and external because of two possible, from the outside, the competition is too strong, large enterprises in the mode of duplication and squeeze, or the entrants in a short period of intense growth led to unprecedented competition, or because it is difficult to mediate the law, and so on, the final mass poured out; Capital bottlenecks or faults, team contradictions, weak market development, product walking in front of market demand, etc., may lead to small and medium-sized enterprises "capsized", and even the withdrawal of partners may cause irreversible turbulence. At many levels, the ability of small and medium-sized enterprises to resist risk is relatively deficient, the social resources, such as financing, channels, etc., have not yet become mature, not standardized, systematic operation. Of course, with the increasingly mature market economy, as well as the application of information technology in many industries, market segmentation is more obvious, in general, as long as SMEs from the beginning to focus on the cultivation of their core competitiveness, pay attention to the cash flow of hematopoietic function, will not be too easy to "die" off. But if the funds are stretched and the hematopoiesis function is not formed, or the product needs a longer cycle of market development and customer education, the need to bear the enterprise difficult to bear the "preaching" cost, or in the capital and the market is not a problem, and the enterprise's internal management and process chaos, the fate of the more than expected. According to the theory of enterprise life cycle proposed by Dith, the gestation period, infancy, toddler, adolescence, prime time, stable period, aristocratic period, bureaucratic early, bureaucratic period, death and other 10 stages, in general, in the prime of life and prior to the enterprise more research and development, marketing and marketing, and financial focus on financing. and small and medium-sized enterprises are basically concentrated in this period, if through "adolescence", it indicates that enterprises are moving closer to large enterprises. BirthStage, infancy, toddler, adolescence, how quickly and smoothly through these four stages, if not only can laugh to walk through these four steps, but also to maintain a healthy body, not because of the difficult road and long and dragged down the "physical", but because of this difficult long run and exercise a strong physique, That's a very good thing to celebrate. At present, many services to small and medium-sized enterprises to grow, to help small and medium-sized enterprises through this journey or large or small institutions, have chosen more than two points of marketing and financing, but unfortunately, big companies are also among them, began to squeeze the small and medium-sized enterprises may be access to marketing opportunities and platforms, while the service providers to launch the things either "highbrow "No one pays, or the price is high, often only in the spire of a few enterprises can enjoy this marketing" right ", the vast majority of business owners can only" exclaiming ", or by virtue of a strong marketing offensive to promote" targeted customer groups "of small and medium-sized enterprises to pay, but can achieve the effect is very few, The effect of the penetration rate is very low, but even if such a successful case is very small, but the service providers are good at "amplification advantage", after taking turns to preach, hype and successful cases of the parties on the scene, so there are more small and medium-sized enterprises into which, of course, the result of the vast majority In terms of marketing, provide marketing, communication consulting and planning services for the company generally higher fees, and most of the marketing communication program to provide a large amount of financial support, only suitable for small and medium-sized enterprises have set foot in the "adolescence" this step of the market body into operation, and to business-to-business, keyword advertising-oriented marketing methods, To a certain extent to achieve the pay by effect, and for some of the buyers brought customer calls or orders, but for the industry's multiple competitors, the key words are limited, so the price is gradually rising, resulting in the cost of the increasing number of buyers, and the purchase of keywords, triggered by invalid clicks, malicious clicks, The low rate of effective customer arrivals has raised questions for buyers. According to the winning way of observation, in the network marketing, with the brand network advertising, business-to-business, keyword advertising, database marketing, SMS platform and other marketing methods of maturity and bottlenecks, some new marketing ideas, tools and methods gradually formed, and some Internet user groups are relatively wide and mature industry to obtain application , which includes winning a well-known business system that is being launched for 12 major industries, the system to "topic + Event + Experience + sharing" as the guidance, mainly relying on blog, community, video, mail, electronic magazine, regional portals, industry portals, Enterprise Circle to build matrix-type access, thus forming an integrated network marketing communications, Avoid a single path, or a single "inducement" of the limitations; At the same time, there are some of the main channels of service providers, such as Bo reported blog marketing, Qihoo launched the Community Word-of-mouth marketing. And another vertical force is also noteworthy, they are in the profit model with Alibaba, Baidu type of integrated service provider does not have the essential difference, but has carried on the industry or the districtDomain of the vertical, such as business search in the drum network, cut into E-commerce and search the intersection of the field, in the buyer, suppliers, industry and products, supply and demand business opportunities to do a depth of article. With many small and medium-sized enterprises sharing experience, complementary advantages, as well as the emergence of new marketing tools, will be more conducive to the promotion of small and medium-sized enterprises through gestation, infancy, toddler period, and into adolescence, into the prime of adulthood, stable period. As a product of the information Age and the promotion of consumer habits, network marketing in the small and medium-sized enterprises breakthrough in this protracted war will certainly be a promising way to form an extension or expansion of traditional marketing methods.