Small and medium stationmaster to win in China: should pay close attention to website user loyalty

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Before entering today's topic, we first say that most of China's web sites are relying on what to develop, and thus seek to live: content, users, search engines, three complementary indispensable, and search engine optimization is the focus of small and medium-sized webmaster development. Because for small and medium-sized sites, no search engine support to provide services can be said to be a fatal blow. A website does well again, the search engine does not collect also is very difficult to grow up. Webmaster every day around the site optimization, site rankings and struggle, whether and how to get rid of this situation? Then in the network content is the weather, geographical location is the search engine, and people and is the user's loyalty. Improve user loyalty to the site will be able to break the small and medium-sized websites rely on the development of the search engine drawbacks.

One: the degree of loyalty definition

The definition of user loyalty can be literally seen, the more loyalty to your site the greater the coefficient. In the competition of the website: The high user loyalty indicates that the user abandons the condition that you go to other website is also relatively high, and the user's loyalty is low to show that the user gives up your condition is also relatively low, such user is also easier to be dug away. A simple example: in the company to work, if the boss colleagues are very good to you, pay is very satisfying you, psychologically you will have a loyalty and attachment to them. And another company is going to have a lot of trouble digging away. Conversely, if you have no feelings for the company, other companies will give up their current job with a little more favorable terms, and the loyalty of the site is the same.

Second: Who is loyal to the user

Whether in real life or in the network. In all industries, making customer satisfaction is the most important. In the network is still so, only the user satisfaction will make users form a habit and dependence. So who are the users loyal to? Part of themselves, the other part is services and products. Like the Internet people are habitual use QQ, one like QQ to bring convenience and demand, and the user has been to its feelings, pay the energy. So in a summary we still get "user loyalty is the product of the convenient loyalty, is to pay their loyalty, in the network users pay more loyalty will be higher." ”

Third: Improve loyalty

Since we say that the user's loyalty is mainly composed of two aspects: convenience and demand, the number of users pay. So we start with these two aspects to improve user loyalty to the site:

1, to bring users convenience and demand. Competitors in the same industry, how to eliminate opponents, to win the favor of users is the key. So the need for more comprehensive services to win the user's satisfaction, details determine success or failure, the Internet gives everyone the same opportunity, who is more professional then in this area accounted for the greater share. The details can be divided into the specific recognition of the industry, as well as the user's degree of excavation and so on. How to win customers depends on how to build a unique website to please users.

2, users pay more loyalty to the higher. Or use the actual example: Many fans even drove hundreds of miles to see the show when they were holding some star concerts. The more intangible users pay, the more loyal supporters are to these stars. Not only can they resist the temptation of your competitors, but they will also do a great job of promoting you. If the site has such a team, I believe that success is not far away. Whether it is to win more users, or search engine traffic is undoubtedly a huge impetus.

Iv. Strengthening self-construction

The improvement of the website itself is the key to improve the user loyalty, which involves many factors, but mainly boils down to the following points: the content of the site is rich and valuable, whether to keep fresh content, the structure of the Web page is reasonable, the operating mechanism is perfect, the site is stable, whether the user experience.

Summary: The user loyalty needs to accumulate continuously, when does not need the search engine to drive, in the user has the good Word-of-mouth propaganda, such website has achieved the final success, no longer relies on external strength to still be able to be independent outside but does not fall. This article original www.zhihuiseo.com,A5 first press.

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