Small Business footprint: a collection of marketing cases of micro-blog of foreign SMEs

Recently in the collation of some foreign small and medium-sized micro-blog marketing cases, will share with you.

Case 1: This refers to the creative microblogging marketing case of a clothing brand that is known to the soft sand. Levi's Jeans learn that social networking sites are the best way to attract fans, and the problem is to have young people like them. Their idea is that, on Twitter, Levi's has recruited a 23-year-old USC graduate, Gareth, to name himself a "Levi's Boy" on Twitter, which is dedicated to attracting consumers on Twitter. Now, Gareth has 6,000 followers who are responsible for answering and participating in conversations about Levi's brands on Twitter. Levi's is also trying to recruit a "Levi's Girl". Mr. Megan, the head of Levi's digital marketing, said that they branded the Levi's and Levi's Girls as brand ambassadors, and that the brand ambassadors were a quick addition to the online audience by allowing them to interact with clients on Twitter and Facebook.

Case 2: The American New Orleans Pizza store opens a billboard in front of the store on Twitter. The new billboard is not about pizza, instead, Twitter is the theme of billboards, one side is vivid bird elements, one side is a huge Twitter word, and link to the pizza shop site, this image of the seemingly news is used as a marketing case spread on the internet, the store also to become a star.

Case 3: The first live live operation was performed by the Henry Ford Hospital via Twitter in February 2009. Spread through Twitter to achieve educational goals, and the result is a strengthened credibility of the agency. Later, 15 surgeries were broadcast via Twitter. More and more patients are willing to operate there, and more and more doctors are willing to work there. Thanks to the good results, the practice of Henry Ford Hospital has also been followed by other medical institutions.

Case 4: When designing a social media marketing campaign, ideas, content, and communication need to be creative. For example, shoes toms, they are to establish a noble purpose to build brand assets. They have planned an event that gives third world children a free pair of shoes for every pair of shoes they sell. Toms also advocates consumers if they buy a pair of TOMS shoes and ask them to upload photos on Facebook immediately.

Case 5: In a foreign beverage company want to launch a new product, they identify their audience, set up a brand of experts, and then on the social network action, let users provide information on the brand name and product packaging ideas. In this game, nearly 10,000 fans participate, and some celebrity participation has increased the interest of users, and eventually when the new product shelves, there are tens of thousands of potential buyers.

Case 6:scandigital (a network photo scanning and video digital service) wants to build fans, drive users through Facebook to interact with them, and they do a simple little game that sends two slightly different photos a day. Let the user point out the difference, and the winner gets 25 dollars worth of scandigital gift cards. Bring "paid" traffic to your social network for free.

Case 7:naughty Monkey (Naughty monkey) by hosting online games or contests to improve brand awareness, it is simple: let users use photos on Facebook to show them where they wear naughty monkey products, users vote for their favorite photos, The final winner is free to use naughty Monkey for a year. Thousands of Facebook fans have been added to the naughty monkeys.

Case 8:lonely Planet (published more than 600 travel guides) has enabled intelligent, innovative ways to use Twitter: its promise to find interesting, travel-related Twitter messages (tweets) will be forwarded to 2,561 contacts, and add Label (hashtag)-#lp. The results are rich in useful sources of information, inspirational links, and tourism trivia.

Case 9: The Landmark Hotel in Los Angeles-the Westin Bonaventure Hotel, often communicates with its customers and anyone on Twitter. Its community network application is very famous, at least in customer service, can help customers solve a lot of problems, even if someone complained that his room has a moth. They are willing to listen to comments from customers on Twitter, a hotel that is rarely seen in Los Angeles.

Case 10: Australia's Trade Commission, the wine website nakedwines.com and the Nanao government offer 100,000 Australian dollars for Australian wines and then sell Australian wines to the UK via online auctions. 50 British wine drinkers were invited to take part in a wine tasting, tasting 100 Australian wines. Then use "Twitter" to talk to Australian winemakers, sift wine to 20, and say what they want to buy. The greedy Sheep Winery in Western Australia is one of the finalists for the 20 wines, and the brewer Dave Johnson said: "I got a call 3:30, four, five to receive a 12,000-dollar product order over the Internet." Now ' Twitter ' has become one of the ways to trade. ”

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