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sem-Search engine marketing, is countless SEO webmaster want to do well, because no matter is to do SEO, do rankings are for better marketing work, and for the medical industry, SEM and SEO need to cooperate, because only the two combine well, with good, in order to better solve the problem of patients, Can let the patient trust your website, can promote the conversion rate, so today from here and webmaster discuss the relationship between medical sem and SEO, hope to help us improve together.
1 SEM is the goal of SEO optimization
The purpose of SEO is to serve the SEM, when through the SEO to make sem very good sales, this is certainly gratifying, but when you find your site ranked first, traffic is very high, but the site of the patient consultation is very little, the patient to the poor diagnosis, this time to consider, SEO keyword can really for your SEM, that is, search engine marketing services, this time need to seoer to analyze the opponent, high conversion rate of words to enhance the effect of SEM.
2 SEO is the basic guarantee of SEM
stationmaster, all know this phrase "content is king, chain for the Emperor", successfully helped a lot of webmaster, and SEM is more webmaster attention, and is because of SEM upgrade on the basis of SEO, but also in the content and the chain of sublimation, for example: Suning, such as a large number of daily promotion before the festival, Publicity is actually the process of our SEO, and customers to the store, whether the deal, it depends on how the sales staff will be the customer into the product owner of the ability, and the conversion process is SEM, so the basic guarantee of SEO is very important.
3 sem more need for new relationships outside the SEO
Now web marketing is not limited to engine optimization, more media and platform publicity, such as alliance advertising, platform advertising, and marketing platform from simple Baidu, to expand to Google, Sogou, Soso, such as multiple engine marketing, including the emergence of new micro-blog, etc., so the SEM need to combine the times, Marketing with the user's habits.
In short, the two are inseparable, interdependent, reasonable understanding of the relationship between SEO and sem to accurately carry out search engine optimization and search engine marketing, in order to better improve and transform, let us reflect our value. My feelings sum up share to everyone, my QQ597681772, this article by Beijing Tian An skin disease hospital (http://www.pb39.com) stationmaster month God small fat, exhaustion of brains write out, hope link don't be deleted just good, thank cooperation.