SME blog positioning: Beijing Cool Gentry Full Blog marketing

My guide to the http://www.aliyun.com/zixun/aggregation/8312.html "> Enterprise blog in different positioning Practices (2)

Author/finger Soft Sand

Beijing Cool Gentry Garments Co., Ltd. is a company engaged in group professional apparel customization business, they invented the password set practice, consumers only need to report 3 dimensions, the enterprise can be personalized through the network to make custom-made, so that more than 95% of consumers wear a fit clothing, completely do not need face-to-face volume.

This is a new concept of personalized clothing customization methods, enterprises do not need to develop agents, but hope that through the corporate blog, using Word-of-mouth method to direct the new concept to consumers. This blog implemented through the network Direct marketing model (direct sales + reply), although the cost is lower, but the workload is relatively large. Consumers in the acceptance of this new concept will have a lot of questions, and even directly doubt the enterprise in the personalized service will have enough patience and detail of serious. In this way, the Enterprise blog is not a general product answer, consumers need to understand the enterprise in this personalized service performance of the corporate culture.

Refers to the soft sand in the process of helping the enterprise to build a blog, deep in the Enterprise general manager Huang Yuenan to corporate Blog understanding and enthusiastic participation moved. I even think that it is difficult for corporate blogs to take the responsibility of delivering new concepts to consumers without direct participation from the general manager.

Cool Gentry Company in the Clear Enterprise blog for consumer orientation, in the framework of the formation of two blog, one is the general manager of Huang Yuenan personal blog, a cool gentleman's men's custom-made brand men's blog. Huang always not only take the lead in writing Bo, but also made the company's weekly blog training will, let me be a teacher, on the network to the staff system to teach blog marketing basics. In the practice of a short period of five months, the company's corporate blog has more than 260 posts, including the general manager of the blog article accounted for 80%, yellow total even a day to write several. With the blog, Enterprises also organize large-scale consumer experience activities, one months to give 600,000 yuan of shirts, for the content of the blog left a variety of fresh topics.

After Sina Weibo on-line, the cool Gentry company is one of the earliest small and medium-sized enterprises to open a microblog. Because Weibo is the easiest and most humane way to engage employees and consumers. Huang has not only opened its own Weibo account in Sina, the company also established two enterprises micro-BO, one is the type of men's clothing, one is the cool gentry professional wear. Huang always encourages the company more than 100 employees to open Weibo on Sina, China's small and medium-sized enterprises to write the largest number of micro-bo enterprise.

December 31, 2009, it is customary for the company to host New Year's party. After the Sina Weibo, their vision is to be able to and Sina has been concerned about their friends to hold the party together? The company commissioned me to do planning and organization, the Sina Weibo party starting from December 31 9 o'clock in the morning, to the end of 6 o'clock in the afternoon. The company arranged 3 photographers and 5 employees to do the party live report, at the party for the staff draw at the same time, but also for online participation in the activities of the neck of the second kill method lottery, every half an hour, from 2 o'clock in the afternoon to 6 points held 8 seconds kill activities, prizes 8 times, send a total value of 4000 yuan clothing shopping card. To 6 points of statistics, the event a total of 20,000 posts, reprint 20,000 times, browse countless, become Sina Weibo's hot topic. It is understood that the company may be the first domestic use of micro-BO live New Year's party business.

Huang always talks about it on his microblog: Weibo is so good that it uses all the debris time. He describes the enterprise's full writing microblogging model is: his micro-bo when the body, the company's two micro-bo when the two wings, employees of micro-blog When the feather, the combination of a corporate bird, in the network chirp tweet.

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