SME Network Marketing mode tends to diversify

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According to the research report, 21.7% of enterprises believe that the use of E-commerce has achieved a significant competitive advantage, 60.2% of the enterprises think there is a certain degree of promotion. In other words, 80% of SMEs believe that e-commerce to enhance their competitiveness. E-commerce platform is an enterprise to carry out network marketing of powerful weapons, in the early days, the vast majority of enterprises have made use of E-commerce platform has achieved great benefits. However, with the increasing number of enterprises, traditional e-commerce services are difficult to meet the needs of the enterprise. Enterprises actively explore new ways, network marketing mode tends to diversify.

There are many kinds of network marketing modes in enterprises, the most common is to use E-commerce platform to promote their products. E-commerce platform is numerous, big and small, cohabitation, and E-commerce platform types are also divided into many kinds of comprehensive and vertical categories, the difference is also obvious. There are many integrated industries, all-inclusive, while vertical classes are more focused on one industry. Alibaba such a large platform belongs to the general category, instrument Exhibition Network category belong to the vertical industry category. Today, there are many people to promote search engine marketing, more and more enterprises to join in this competition, and strive to innovate services to help small and medium-sized network marketing.

Which way is suitable for small and medium-sized enterprises? Which mode is more effective? These are the problems that SMEs have encountered in their development. We might as well analyze, comprehensive platform industry, many kinds of customers, but on the other hand, more enterprises, more competitors, especially for small and medium-sized enterprises lack of funds, brand strength is not strong, and large enterprises in the same platform competition, the chances of winning is very small. And the use of professional business-to-business E-commerce platform, for example, if you are doing instrumentation of the Choice Instrument Exhibition Network (www.18show.cn), which are all the industry information, exhibitions, can better and faster understanding of the latest technology and market, on the other hand, the potential customers are also more concentrated, The rewards for propaganda are higher than those of the relative.

Besides search engine, it is understood that the search engine has been tied up with network news to become the most important channel of Internet information, among them the usage rate of Netizen search engine in our country is already up to 74.8%, about 3/4 of netizens will choose to use search engine when surfing the Internet. Therefore, the role of the search engine can not be ignored, and recently some service providers launched the search engine network marketing model, but because of strength and brand ability is not strong, more people are using Baidu, Google to search for their own information needs.

The Network Marketing service pattern also needs the innovation, needs the diversification, the personalization, some service providers in this innovation aspect does better. Yi Zhan Brand is an example, 18show instrument Exhibition network belongs to it, their services in addition to the general industry site Gold booth, advertising products rankings, but also provides a series of building stations and search engine optimization, keyword optimization and other services. According to the exhibition market manager Lin, "the exhibition of services are based on customer needs and set up, in the future according to the needs of development, there may be more services launched!"

Industry experts believe that the diversification of SME Network marketing model is to meet the increasingly personalized needs of enterprises, is the inevitable development. Only service innovation can more effectively help enterprise development, and further promote the whole network marketing environment positive development.