SME Upgrade Network Marketing Plan

Commercial newspaper reporter Mao Tao the financial crisis not only makes business operators vigilant, but also a new opportunity for enterprises to seek development. In the current environment, small and medium-sized enterprises choose to sit still, or hold enterprise information to stay "currency"?　　Information operations experts believe that the financial crisis in small and medium-sized enterprises need to strengthen their own propaganda and marketing, build Web sites, the need to carry out network marketing will be more urgent. To the traditional business-to-business Web site to the right network marketing implementation of a variety of ways, small and medium-sized enterprises out of the "easy, save money" consideration, as well as some business-to-business sites have a Super customer group of envious, most of the choice and business-to-business Web site cooperation, some SMEs have been a certain number of customer turnover. 　　These see the results, so many small and medium-sized enterprises in the development of the first stage to taste the sweetness, but this seemingly cost-effective way to borrow chicken eggs, is actually wearing someone else to marry clothing short-term business network marketing. Borrow Chicken Eggs Network marketing model, so that the hope to establish their own customer relationship and brand system of small and medium-sized enterprises into a dilemma. First of all, this model lacks its own independent domain name, cannot let the customer easily memory the website address and finds the website. Second, this model lacks the understanding of backstage technical support and self-management, for visitors to the website or deal with customers can not form a system effective long-term management. In addition, the key words especially for the promotion of foreign customers, are through a network portal to achieve homogenization of the competition more intense.　　Finally, the lack of customers and channels, so that enterprises do not establish their own brand foundation, so it is impossible to talk about enterprises through the network marketing to promote the enterprise itself. In order to improve the situation, the Chinese-enterprise dynamic research and Development launched a number of business Z products. Through the number of business Z, enterprises can establish their own marketing channels, take care of their customer relationship, to the power to the Business-to-business site all back, so completely farewell to the way to borrow chicken eggs. Even if there is no special brand promotion fee, small and medium-sized enterprises use a number of business Z, but also through the independent domain name, the general Web site, the private enterprise post office and other network brand products to create their own brand image.　　In addition, a number of business Z powerful information publishing and management functions, but also for the enterprise to bring a huge role in the promotion of the brand. Out of the misunderstanding of a single website to carry out network marketing, enterprises can save a lot of expensive advertising costs, at the same time can be more convenient to understand market demand, easy to collect customer information. In a word, network marketing makes the cost and cost of enterprise operation reduced, and the operation period becomes shorter, which can fundamentally enhance the competitive advantage of enterprises.　　Many enterprises have been aware of the importance of network marketing and began to try, but some enterprises because of the specific information does not understand, mistakenly think that network marketing is the line of business that moved to the line, build a corporate website, is equivalent to complete the network marketing. In fact, network marketing is the use of a variety of online marketing methods to meet various types of online marketing behavior of the network platform, to achieve network promotion and offline production, sales to achieve an integrated marketing approach. The real network marketing not only stays in the on-line link, constructs the station only has taken the network marketing the first step. General construction Station products, after the completion of the construction station, not only need to update and maintain in time, but also need small and medium-sized enterprises to carry out a series of network promotion. As an expert in information operations, the number of enterprises launched by the Enterprise Z will be the former independent construction station products into network marketing platform, so that enterprises not only have a display of corporate image and products, independent management channels and customers a powerful platform, at the same time with the site to carry out the function of autonomous optimization promotion,　　Solve the small and medium-sized enterprises to build a station after the network marketing problems. To build the best platform for network communication for small and medium-sized enterprises, a good site is undoubtedly to show customers the enterprise products, promote the concept of enterprise, maintain the image of one of the best window.　　Therefore, the website has become the foreign trade type Small and medium-sized enterprise and the foreign customer exchange The best way, is also the domestic trade business and the national customer carries on the best way, but at present the market various kinds of construction station product is complex, the network marketing concept is not chapter, the medium and small-sized enterprises in the application these means and Hope that through the network marketing bigger and stronger small and medium-sized enterprises, in the choice of Web services at the same time, should be aware of the real meaning of network marketing, through network marketing to help enterprises to build their own brand, establish their own marketing channels, care for their own customer relations, and several business Z can meet the needs of Through a number of business Z, Foreign trade users can choose the function module, language version, Access terminal, etc., can also choose a number of Business Z Foreign Trade version of the display, overseas marketing or domestic version of the corporate propaganda, product marketing and Enterprise Portal type. Regardless of the enterprise choose which way to build the platform, can use the product independent management customers, independent care orders, to achieve autonomous search optimization.