SMS Marketing Application Case Analysis-hotel industry (such as neighboring network)

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;    I have contacted many business hotels and resorts in Beijing, Hotels in marketing problems encountered a lot of investment in a large number of promotional costs, the effect is very little. Basically rely on large hotel booking platform as a business support, such as Ctrip art Dragon .       SMS Marketing In recent years has been recognized by many industries and accept the beginning of use, the hotel industry is no exception. Any media is only means, is the problem of surgery, the key to solve the problem is to see the law and extension. SMS is also a kind of surgery, marketing is the way, so both must be combined, To make a difference. Let's analyze it, for the hotel industry, marketing this way and the combination of text messaging: First, the new customer-experience marketing the basis of SMS marketing is customer analysis, to analyze the first to classify, for the new customer development hotel will be very important, for not to have come to the store's potential customer groups, To do a detailed analysis: age, income, occupation, regional and other attributes to filter. After locking the target customer group, start to plan the content of the message, in general, for new customers to adopt a free experience of the way is more appropriate, you can go to the store or mail experience coupons. Second, the first to shop customers---meticulous intimate service to win when customers to shop, the hotel should be in accordance with the customer after the scope of action and form, to provide some intimate services. For example, the use of text messages, weather, classics, shopping and other information reminding function, so that the hotel customers feel warm and caring. So as to increase the customer's goodwill to the hotel, intimacy. Third, a longer time for customers to shop---unsolicited inquiries   promotions for three months or longer to shop customers, the hotel can use the greeting or preferential way of referral, SMS Marketing, you can ask customers for the hotel's suggestions and comments, and inform the hotel's latest promotional activities, This increases the customer and the hotel the contact density, the better maintenance customer. Holiday greetings This is the most commonly used SMS marketing strategy. Although now the greeting message is indeed more rampant, but in the holiday hotel to send sincere, warm blessing, customers still will not object, here should pay attention to the editorial planning of the text message content.    Hotel Industry belongs to the service industries, the service industry marketing is the eternal cheats is sincere service, not to let any new customer churn, SMS marketing should be better, more closely with the content of services, so it can thrive fertile ground. Author   Beijing-Adjacent Network Technology Co., Ltd.   senior marketing consultant    msn ywxchina@hotmail.com Beijing Network Technology Co., Ltd.-enterprises around the network marketing experts &Nbsp;  www.rulin.net   (Welcome reprint, please keep the source of the article and the author and the site consistent www.rulin.net/blog)