SMS Marketing Hits price war Beware price trap

The internet is known as the "four media" but in a few short years, the market began to have the "fifth media" voice. Who will become the "fifth media"? With the development of the Times, the emerging media will continue to emerge, the "fifth media" will certainly come out-like the advent of the Internet. But to be the fifth media, become the emerging media, the most important is the most basic one, is to have a broad mass base, accepted by the public and love, through it and very convenient, widely accepted from life, work, society and other aspects of information, convenient to http:// Www.aliyun.com/zixun/aggregation/7518.html "> Free communication between people."

There is to keep abreast of the pulse of the Times, followed by the pace of technological development, and to enter the public life and the flag ... According to the standard, we sift through carefully, we can find that the mobile phone is a choice for the object on the one hand, the mobile phone is a mobile terminal, and we accompany anywhere. On the other hand, it develops with the development of the Times. From the past can only pick up the phone, to the present game, telephone, Internet, phone book, short message, cell radio and other basic functions more and more complete. Now, with the upgrade of China Mobile network, the handset can carry the function and provides the service to be also more and more up: Last year, the GSM text message's great success lets the people look askance, originally uses the mobile phone exchange also may the mouth not to start, may do the business promotion, may subscribe various news, the business and so on the short message, There are also a number of companies to develop the Chinxin game, is to let young people fascinated.

The World Cup is not so much a football arena, it is better to say that the world of text messaging, every day with the progress of the World Cup, the game process of the short message is also flying-the popularity of SMS has spawned a real sense of the "thumb economy", young people and business people for the convenience of the message and excited. This is just the tip of the iceberg, already commercial GPRS can bring users more than this: on the phone, you can receive your email, on the phone, you can communicate with colleagues on a certain business, on the phone, you can show your customers the image of their products or companies ... You can even play online games with your mobile phone, prove your identity, and pay for your small purchases. There is a bigger prospect: Multimedia Messaging (MMS), which is officially commercially available this year. In the near future, we will be able to feel the colorful mobile phone messages through the mobile phone, as well as the richer mobile culture.

And the mobile phone now and in the future will be able to carry the function is more and more close to and beyond the current trend of the media, in this case, why the mobile phone can not become a new media? More and more web-based services, more and more convenient, communication is further convenient, mobile media is very promising! "The fifth media" provides a wide range of opportunities for content services providers, Qualcomm executive vice president and Qualcomm CDMA Technology Group president Dr Sanjay predicted: Within 5 years, the global mobile content will be the profit of 90 billion U.S. dollars, which does not include the current popular of the point-to-point message.

Company to do short message marketing for a long time, customer inquiries are inevitable and common things. Customers are most concerned about the price problem, many companies are playing price war. To win customers.

This period of time I also often received the customer's phone, customer said what online look at the other place is 1 points, 2 points, how you are 6 points ah, too high. Listen to the customers of these doubts, we can only patiently and customers explain why, as the saying goes, only to buy the wrong, not sell wrong, a price of goods, these are the hard truth.

For customers, or to learn more about some SMS marketing related information, do a careful judgment. The price of SMS marketing has several determinants, unscrupulous companies often do not and customers say so thoroughly, just blindly affirmation of what can be done, their best actually obscure a lot of real information. The price trap of SMS marketing usually has three aspects:

1, with Kafa Price, posing as a gateway to send, KAFA (virtual mobile phone number) is usually illegal to send, because it does not take the operator's channel, information content is not monitored. This kind of price is usually very low, but the customer does not understand, at the same time the card sends the arrival rate is also much lower than the gateway sends.

2, buckle volume, this is the industry's unspoken rules, is the contract to sign 100,000 text messages, the actual customer to send a 50,000. In this way, the service providers can certainly give you very low prices, frankly speaking, is Shoho.

3. With no data, the quality of the data. SMS Marketing is a very important piece of data, some without data, so the price is low, and some use software to generate mobile phone number to impersonate accurate data, so the price of course can be greatly discounted.

SMS Marketing Market, there is information asymmetry, it is recommended that buyers do not stare at the price of this element, to fully understand, carefully compared, do not fall into the merchant's price trap, and finally throwing.

The author of Beijing, such as neighboring Network Technology Co., Ltd. Senior marketing consultant MSN Ywxchina@hotmail. com

such as neighboring network-enterprises around the network marketing experts. Www.rulin.net (Welcome to reprint, please keep the article source and the author is consistent with this site)