SNS old customer marketing and drainage

Whether it is a physical store, or shop, businessmen generally reflect that business is not good to do, did not do before. The root cause is nothing more than competition, less customers, less profit, the cost of developing new customers increased. The cost of developing a new customer is 6 times times the cost of maintaining an old customer, and in an era of soaring prices, soaring rents and soaring labor costs, such spending is likely to overwhelm a large business.

What is an old customer? Childish questions to ask, but very practical, how can our new customers, constantly repeat in our store to buy it? We all know how to maintain a good old customer, but how can we maintain the old customers? How can you increase the stickiness between customers?

The development of the Internet today, has tended to transparent, open, customer shopping is not a simple Taobao purchase, or Jingdong purchase, customers want, is inexpensive, where can bring benefits, where can bring convenience, where there can be a net of customers. Business restrictions with the customer's cognitive function of continuous improvement, the cognitive structure of continuous improvement, sellers and buyers have become increasingly balanced, buyers more selective, and sellers are not kept abreast of the times will be eliminated. The development of the Times, has not been a black old Ford, you do not buy also have to buy the era.

In this context, the business encountered an unprecedented crisis, how to retain customers, so that old customers for business promotion, reduce advertising costs, improve customer viscosity, has become a headache for every business. I have to say, this is a very difficult problem for every businessman.

Every customer has a huge gold mine, the big gold mine is a circle of friends, like now if a friend asked me what to buy the washing machine, I will certainly recommend Haier, because I am using Haier washing machine, and get a very good customer experience, if I have to buy a washing machine, or will choose Haier, I am the old customer of Haier. Haier meticulous customer service experience, let me become a loyal old customers. Tips: This article by pushing a college lecturer Li Zeshing Original, I mainly engaged in network marketing work, want to see the author more articles, please search "Li Zeshing", reprint, please retain this copyright information.

Customers from the first purchase of our products, has become the business of potential customers, we http://www.aliyun.com/zixun/aggregation/21263.html "> The first time has a customer-related information (name, telephone, address, e-mail and so on), then the first step, we need to classify customers, which customers are high-quality customers, we need to maintain.

High-quality customers: Those who give good, positive evaluations or do not give comments, do not comment, such customers need to focus on care (not to negative evaluation, is the potential of the old customers)

There is a class of customers to pay special attention to, that is to leave the company address, such as Mr. So-and-so, miss, telephone number more casually, such customers most like, shopping in the company, the company received goods, like to share with people, such customers also need to focus on care.

Finally, the special thing to say is that the use of database, management of our customer information, all walks of life, the need for different information, such as baby child products, women start to buy products in pregnancy, each month needs products are different, we can collect more accurate old customers belong to give meticulous care, Let them be our customers for a year to two years.

The second step, what method to maintain.

Common to have mail and text messages, personal comparison is the greeting card, imagine if you receive a greeting card on your birthday, even if it is a business purpose, the heart is not already very happy. If the greeting card is more refined, it is the protagonist of the Micro-trust circle. Of course, a variety of ways to combine the effect will be better. (Here's just an example, there's gotta be a better way)

Thirdly, what measures are adopted (Gongxinweishang).

Sun Tzu: Gongxinweishang

There are a lot of measures, but must be around a little, that is Gongxinweishang, simply said, is to affect customers, melting customers, customers are not God, businessmen are not servants, we are friends, friends honest, friends honesty and trustworthiness, friends to bring you good products, A friend is the one who helps you when you are in trouble (the customer wants to never be a product, but a solution)

Each new customer, is the old customer, from today onwards, from 0-10, from 10-100, accumulate their own old customers, the old customers to form a circle, and then into the circle of old customers. The words of the foolish public are "posterity, endless and endless"