Social games: Users nearly billion SNS site rely on it "soliciting" profit

In the slightly depressed 2009 of the online game market, social games have sprung up, become a part of not to be underestimated. Tencent QQ Space Product Center General manager Zheng Zhihao that the current network game growth, although slowing, but SNS flourish let the game has a new growth room.

According to the China Internet Network Information Center (CNNIC) published "2010 China web Game Survey Report", as of April 2010, the size of Chinese web game users reached 105 million, of which the social type of Web game users 92.09 million.

But the CNNIC report also shows that more than half of the user's web game product replacement cycle is below 3 months, of which 29.4% of the users have a replacement cycle of less than 1 months.

CNNIC "Report" Analysis, the market on the number of web games, but the quality of the game, the theme of the same, play a single cause of low viscosity, web game manufacturers for the game's continuing concern is not high, is caused by this frequent replacement of the three major reasons.

Although the user loyalty is not high, but the social game still is SNS website to attract the popular "magic Weapon". More than half of the newly open third party components in Kaixin are games.

Renren also announced recently, with the "Plants vs Zombies", "Zuma" and other famous casual game developers Bao Kai Game (POPCAP) into a strategic partnership, and will be launched in a few months based on Renren platform social Games.

The CNNIC report shows that social web games use up to 87.7% of the user's largest type of web game, with greater commercial value, while social-class web games can also enhance the user stickiness of social networking sites.

Li, an international analyst at Analysys, even believes that social games can help internet makers change their pay habits.

Li said that the use of game applications to attract users of the way to apply to the company's early development process, in a short period of time to gather a large number of users, expand the site user base.

The stone of his mountain can attack Jade.

Gamebeat, a foreign technology blogger, commented that Amazon's network services revenue has reached $500 million trillion. Part of its success is due to the growing social gaming of social networking sites such as Facebook, where many game developers use Amazon's cloud computing services to host gaming operations.

Social games have undoubtedly become the new favorite of the entire gaming industry. Zynga, the most popular social game "virtual Farm", has just got 150 million dollars in soft silver. So far, Zynga has received 520 million of billions of dollars in aid, and sources say Google has also invested in it. Zynga has 246 million independent visitors per month, and its virtual farm game has 68 million loyal "farmers," and 4 of the top ten games on Facebook come from Zynga. Zynga has made a profit by embedding ads and selling props.

However, compared to foreign relatively mature market atmosphere, social games in China, in addition to SNS sites used to "pull people" tool, its commercial value seems more reflected in advertising.

CNNIC the report shows that 71.3% of social gaming users have seen implantable ads in their products, and in this crowd, the percentage of users who explicitly say they will buy an ad is 2.2%. In contrast, the traditional Web page display advertising users only about 1 per thousand clicks, social web game advertising effect is undoubtedly better.