Social media attention Global 66% marketers will choose SNS

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Every year, no matter where we go, we are told about the importance of participating in social media marketing. Forbes magazine published an article last year predicting that a turning point in the Web 2.0 era is coming. The article also recommends that CEOs use Facebook and Twitter to build more customer-centric businesses and communicate with their suppliers and employees to learn from each other. The publication seems prescient, as 66% of marketers around the world are now expected to invest in social media marketing this year.

Of course, this is a bit of a psychological effect of the tide: if your opponents and peers are involved in the field, then it is difficult to find a reason for you not to do so. There is also great pressure from publishers and research firms to take part in social media. But it is commendable that there is a lot of data that confirms the importance of branding in relation to social networking sites. As Internet users spend more and more time on social networking sites and networks--in December 2009, when netizens spent 82% more times than they did in the previous year--brands are exploring new ways to involve these active users in their marketing campaigns, and the result is that How to make your brand known through marketing and advertising becomes more urgent than ever.

But two of recent research reports on social media marketing can help marketers. They found the tangible value of social media marketing and helped marketers and media buyers gain that value.

The first is research from market research firm Chadwick Martin Bailey and Imoderate research. The report shows that a significant proportion of consumers may be more willing to buy products from brands they follow on Facebook and Twitter and recommend the brand to their friends. Among consumers surveyed, 51% of Facebook users and 67% of Twitter users said they might be more likely to buy products they follow or are friendly to. 60% of Facebook users and 79% of Twitter users are more likely to recommend these brands to their friends or others.

Since retention of customer and customer relationship management has become an important part of social media and the focus of all brands, it is difficult to tell how social marketing affects the bottom line of an enterprise. When you know that participating in Facebook and Twitter marketing can directly affect product sales, this can be a marketing effort to focus on. But there is another reason to use these sites, which is to know what users think of the brand when they are not in the site. The study also found that internet users now expect companies to have "some web portals, whether on Facebook or Twitter". Otherwise, Internet users may think that companies "don't really use these sites, or don't keep up with the pace of the times and use these new ways of communicating with customers." Of course, Participating in social media is not limited to creating a Facebook page or Twitter account. There are now more reasons to advertise on social networking sites. Original

One reason is that publishers and other advertisers have already laid the groundwork for each brand. For example, the research firm Psychster and the largest social networking site for food Allrecipes.com published several reports before launching its marketing campaign to help media buyers get a good idea of their social media advertising format. These reports play a very important role.

The new report assesses participants ' responses to seven different advertising formats related to social networking sites, includes banner ads, newsletter ads, corporate social networking pages with fan groups and corporate logos, corporate social networking pages without fan groups and corporate logos, "get" gadgets, "gift-class" gadgets, and sponsorship content ads. In these ad formats, respondents said they would be most likely to buy branded products from a corporate social networking site with a fan group and recommend the brand to friends.

At the same time, sponsored content ads are most likely to allow users to click and promote their interaction with the brand. But in the purchase intention and the viral recommendation aspect, this kind of advertisement effect is not good. Banner ads are the most advertised in seven formats, ranked fourth in triggering user purchases, and last in triggering ad clicks and facilitating interactivity.

Early adopters and new social media marketers were able to reap some of the results from similar reports that have had a positive impact on current and future marketing campaigns. Of course, these shouldn't be the only reasons you're in social media or considering investing in social media. But the reports do make the already attractive media look more appealing and confirm the correctness of these predictions over the long road ahead.