Social media observation: a new form of microblog marketing

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For information sharing microblogging, in recent years at home to earn enough eyeballs, from 07 to now Sina, Tencent Weibo, attracted a large number of netizens to join the stage, the real mark of the advent of personal internet age. After a period of groping, slow-hot microblogging marketing, micro-blog advertising began exerting force, and even netizens joked: "Do not need these micro-blogging platform to profit model, omnipotent netizens have helped them to consider well."

1, Letters Marketing

If you have thousands of fans on Sina Weibo, you must have seen this form of advertising. A softer form is to send a broadcast request (pictured) to the target user to achieve two communication with the audience, another form of concern is the request, which is generally most common with the request for mutual powder. This form differs from the first: the former propaganda focus on a certain micro-blog information, common in the "Performance Information", the latter focus on an account, which is mostly enterprise accounts, across the threshold of follow, listeners may be released by the enterprise account quality content to attract, into a loyal fan.

2. List Marketing

This marketing model uses Tencent Weibo to create a list of features, such as the above, if I have never heard of the brand, then this time I might notice. More importantly, when others look at my homepage, they can also see the name of the list. Of course, this form is not perfect, bloggers have the right to exit the list. But I believe that those who are willing to automatically quit the list are still in the minority, one trouble, and after all, Tencent gave the "list" of enough weight (shown in the back of the home page to listen to the number of people), the list of their own more, but also very good to meet the blogger vanity

3. "Opening fee"

"Open fee" This is the word I coined, feeling more image. At the beginning of January, the network broke down the grassroots blogger's "micro-advertising" cost, among them, fans more than 600,000 of the account, advertising costs as high as 2000 yuan/article, fans 100,000 to 300,000 between the price of 500 yuan/bar to 800 yuan/article, that is, if a blogger if you have 100,000 fans, Lucky to receive 3 ads a week, then one months can have 6000 yuan. Speaking of which, I would like to "raise" my own microblog: http://t.qq.com/eulooo

4, personalized background ads

At present, the mainstream micro-blog is open to the custom skin function, everyone can modify the background, adjust the color scheme. But smart marketers think that this kind of personalized display is like a traditional "back-projection" ad, for a hundreds of thousands of-fan microblog, the daily "traffic" is much more powerful than the small business circle.

5. Official cooperation

Tencent Weibo launched the "medal", mixed, the "Sega to send Blessing" is a very good case. The reason for this pattern in the end, because the threshold is too high, compared to the previous models, appear more official.

There is no right or wrong marketing, the means are high and low. Because they are only in the individual microblogging, limited energy can not capture more, friends, if more find welcome message exchange. Water Lodge Bird de Design Notes | Product Manager & Interactive Design. This work belongs to the aquatic bird and is protected by law. No person shall reproduce or use the contents of the whole or any part without the permission of the author.