Social times still flow for the king can not bring traffic to the three parties will die

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Two examples

1. Last 3 April, Twitter unveiled its own platform plan-@Anywhere, an ambitious plan to connect the @ sign on any Web page to Twitter. A year later, the @Anywhere died down, promoting the difficult, and the retweet button and connect is in full swing.

2. Google has developed OpenID for a long time. OpenID's ideal is also grand, on an open, shared platform, the site used by an ID. I didn't expect that in a short time, OpenID was completely replaced by later Facebook and Twitter.

These two examples have failed, and they all illustrate the same problem: those who want to do the platform, but do not bring traffic to the three parties will inevitably die:

@Anywhere can show the Twitter card, OpenID can be user-friendly, but what is the significance of these webmaster? Facebook Connect is a really good to help the webmaster pull the user friend's traffic.

Challenge Search engine?

Speaking of traffic, the current dominant Internet traffic is the search engine. Search engine is a traffic distribution system, large and small sites rely on search engine traffic. If social media really want to challenge search engines, traffic is an important indicator. Some surveys (social media only bring 3% of traffic to retail sites) show that social media at the current stage has not yet reached the desired level of traffic import, while the potential of social media is still enormous.

In terms of real traffic, social media and search engines now have a big gap. China's largest SNS Qzone some of the data show that Qzone daily export flow of the highest site is cool 6,PV in about 80,000, and Baidu only "酷6网" a keyword on the import of more than 250,000 PV.

Does that mean that social media has no hope of defeating search engines? Where should social media play its own advantage and export huge traffic?

Go to a place where search engines can do nothing

Half the time in human life is spent looking for things, and looking for things has always been a rigid demand. Social media is also a kind of search, unlike relying on keyword search engines, social media is more suitable for those who can not use keywords to organize information-Friends of the dynamic, cold jokes, classic quotes, hot video.

Delicious, funny, funny, fire. A good word, but can baffled search engine, how can be delicious, how can be fun, these can not be defined by keyword, and this happens to be good social media, let friends help you define. To cool on the red network of "disturbed" video for example, traffic almost all from the major SNS website.

In the absence of keywords in the field of information search, social media display a huge capacity for communication and flow export capacity, and this domain search engine can not be fingered, from the line to the offline, from the virtual network to the real life, all inclusive, nothing. I believe that after all, a product can rely on the existing social network to become the dominant in this field, and that, it must be subversive.

This article link: http://www.socialbeta.cn/articles/pv-is-the-king.html

Author: Mxwu@socialbeta