Socialmedia Case: AMD "War Room"

Radian6 is a professional social media data analysis Service company. It has been recognized by many well-known enterprises and PR agencies. Here to share a case that they just cooperated with AMD.

As a large it enterprise, AMD has long started to build and participate in various community interactions, including all kinds of developer forums, blogs and so on, and within AMD there are many employees who are familiar with social media tools. However, for such a business, they now need to integrate social media and various departments deeper, so that social media can provide more support for enterprises.

So AMD set up a social media board, which includes markets, PR, and legal personnel. This committee sets goals for AMD's http://www.aliyun.com/zixun/aggregation/8914.html "> Social media activities, builds codes and solves legal problems, Finally, the enterprise's social media activities can fully meet the business objectives of the enterprise.

At the same time, it is important to analyze and measure the performance of social media activities, AMD began to use the monitoring services provided by RADIAN6. At the Consumer Electronics Show (CES 2009) held at Las Vegas earlier this year, AMD released several new products, so they needed a centralized collection and analysis of the relevant discussions before and after the show. As a result, they built a virtual "war room" on the basis of RADIAN6 's monitoring system to analyze and analyze the various social media in CES 2009, which are related to AMD and competitor dialogues.

The main elements of the analysis include:
Dialogue formation and comparison: how AMD-related discussions unfold, and compare these discussions with the discussion of competitors and the whole show;
Reference to specific products: track who mentions which specific brands in social media, a specific product, development number, in order to determine the release effect of a product; related dialogues: Collect and talk about the exhibition itself, and analyze what people care about what they want to read or hear and branding-related discussions: A holistic analysis of people's perceptions of AMD brands, including a wide range of positive or negative comments, during the show (including the week before the show and the week after the exhibition ends). Through a series of knowledge, AMD has gained some important experience. They found, for example, that fans and opinion leaders played a crucial role in many conversations that caused concern to AMD, and they spread the message to social media tools to bring the new AMD products to the attention of the community.