Solving puzzles and influencing the core elements of electronic marketing development

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When the network is already popular, when the network marketing has become a pioneer of many companies marketing, when the company is still in search of target audience distress, the era of electronic direct Mail has come quietly. According to a StrongMail2010 study, 46% of companies around the world are using email marketing. In these enterprises, mainly welcome items (78%, send a message to welcome you as a user), about half of the customer after the purchase of customer Communication maintenance (45%), and through cross product sales and sales to increase the revenue of the follow-up (44%).

E-Mail has undoubtedly given enterprises a direct opportunity to face the target customers, personalized customization, precision marketing so that enterprises in the maintenance of customer relationship costs greatly reduced. Similarly, as long as the promotion, you want to know how the effect, EDM promotion is no exception. In this case, I will discuss with you the four elements of its effect with some of my experience.

One, the arrival rate of one factor

The arrival rate is the first step to complete the final transformation successfully, and is the basic index. The arrival rate formula is: The actual arrival of the user's Inbox/Send quantity x100%, the arrival rate of course is the higher the better. It is clear that the next thing will work only when the ad mail is sent to the client's mailbox. So how does the arrival rate count? For example, sender A has 10,000 email addresses, and after the host is imported, the sending program first judges 200 not valid formats and marks them. Valid mail address is 9,800, after sending 150 user mailbox full, 180 user's mailbox has logged out, that actually sent 9800-150-180=9470. In other words 9,470 users received this email, so the real arrival rate 9470/9800x100%=96.63%. Obviously, only a large number of sent, and a limited number of e-mail addresses, the arrival rate will be higher.

Second, the factor of the second open rate

Opening rate is the key to transformation. The recipient will even have less time to decide whether to open in 5 seconds after seeing an e-mail message. Determining whether it is open, brand value and awareness will play a decisive role at this time, and a highly cognitive brand will help the recipient open the message. Similarly, having a clear, inflammatory, reliable, charismatic title also helps to prompt the user to open the message.

Third, the factor of three clicks

Click-through statistics can be achieved by tracking user clicks, such as Google Analytics. Click-through statistics have the following points: The whole mail click-through, the content of the click Rate, the key recommended content of the click-through. The level of click-through, depending on the content of the designation, and content by the design style, font size and other elements.

Iv. conversion rate of elements

Conversion is the final goal of EDM marketing mail delivery. The higher conversion rate is the target that the sender wants to achieve, because it means the order of the goods, the downloading of the software, the propaganda of the brand, or the collection of relevant information. I think the conversion rate should be the most important factor of EDM marketing effect.

EDM Marketing is one of the most original methods of promotion. That development today, with the expansion of channels, the choice of Electronic direct mail More is a number of large enterprises, such as Microsoft, Groupon and other companies in the mail marketing to do is very successful. Mail marketing in China is a short board, because the daily use of mail is not many people, but I think China's EDM marketing will become a trend in the future. This article comes from http://www.288.org love hair webmaster writing, reprint retention links, thank you.