Some experience on the initial website promotion of novice Webmaster

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Novice Webmaster from the site began to look forward to the Site keyword ranking can have a good result, can often be a lot of time when the novice webmaster anxiously waiting at the same time do not know where to start, a lot of novice webmaster are on the internet to do some, so the cumulative operation experience is very slow, sometimes also need stationmaster pay some price, So for a healthy new station, the novice stationmaster should start? and how to view the current hot outside the chain operation? Here is the author to talk about their views:

One: Website Health is the king

Any promotional form other than the site can only improve the ranking of the site, but can not complete the site itself to change the quality of the site and the user experience, want to have a long-term site development, the premise is that the site must be healthy, the following part of the author believes that the website health knowledge:

A. The structure of the website is reasonable: Any form of the new station relative to the old station, because its website content is not much, so the structure of the site must be clear, a convenient user based on the site structure (site navigation) to find content; Two convenient search can quickly index to the page, The new station should not use flash or from the form of building a Web site, after all, these are search for a clear and not welcome to the production method; The site should do a good job in the initial construction site URL standardization, should not appear the same content can be multiple address access, not to appear a lot of dead links

B. The content of the website is distributed reasonably: The new station is relatively easy to commit the problem is not know how the content interspersed, leading to novice webmaster subjective judgment content interspersed use or call, the author suggested that the channel content as far as possible not interspersed with the call, the content of a channel site to use the content of the channel, and then use the Chain Search index Guide Here I remind the webmaster to pay attention to the same channel content of the bottom page similarity, as far as possible to keep under 50%.

C. A healthy and stable website friend chain: Friends of the Web site chain, the author believes that occupy the site ranking factors affecting 30%, the site friend chain to maintain a healthy, specific combination of their own website situation, to the same level or high level of friends chain exchange, should not be a new station do not fall into the link processing plant or exchange by K unhealthy friends chain Can be judged from other information such as Site.domain. Snapshots.

D. Stable content update: Stable site content updates will determine whether the site's snapshots are normal or the stability of the site keyword rankings, although the new station can not update the quality of the content of the site, any copy of the content of other sites to see the content of the number of reprinted and content and the site matching to the content, but reproduced more than 10 times content, the proposal to give up.

Second: The website outside the chain construction for the emperor

The site and human social stratum, the network relationship is not good determines the person's style of life, influence and authority, so the website must be promoted, which also contains the site outside the chain promotion. As a novice how to understand the site outside the chain to promote it? The following author also simple description:

A. The authority of the chain: The site chain is also graded, and we know the same, outside the chain level with the weight of the other side of the site (can be based on the PR or Baidu Weight simple judgment) and the level of influence, but the current high weight of the site outside the chain construction more difficult, Suggestions to make full use of their own resources and some of the high weight of talent recruitment and business opportunities and interactive information published places; some people will put forward the products of Baidu, but I think Baidu's products as little as possible, because Baidu is not a fool.

B. The diversity of the chain: the site outside the chain also pay attention to diversity, can not be in the same site outside the chain of construction, because a single proportion of the chain to suffer from the number of instability or even cut, so the novice webmaster in the use of their own resources at the same time to consider the stability and diversity of the chain, Gao Quan of the site one day outside the link building, I think a site in 5-10 feet already, the site The addition of other chain must also control fluctuation not more than 50%.

C outside the chain of the way: the site outside the chain of simple to include links and promotion of the link of the site links, operation and promotion of the link is divided into Web sites and strokes text-style hyperlinks, two kinds of a certain difference, but for the calculation of Baidu's external chain is not different. Links to the above part of the link mentioned above, on the operation of the promotion of external links, the construction of high weight site more keywords to describe the way the text to operate, so that can increase the site outside the chain can also increase the keyword search rankings for the site, a second.

Any website wants to come from the search natural flow, must do the website own construction, the website faithful customer forever is more than the Search keyword entry Access user value to be high, retains a website user to be more difficult than to import a user. Therefore, the novice webmaster should not hold a short time to enhance the purpose of the Site keyword to operate, and more should hold the service users, provide users the most wanted the idea of the construction of the banner of the site, so that the site can survive long, to remain invincible.

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