Some experience sharing about email marketing

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Six months ago began to do mail marketing, this period of time for this network marketing means has a certain understanding, but also accumulated some experience, with the help of A5 webmaster platform to do a share of experience. The following list of 3 questions, is now the industry to do mail marketing more concerned about, but also combined with these 3 issues to share.

How do I collect more valid mailing lists?

Mailing list is the most email marketing premise, in addition to the site itself to collect the mailing list, we can do some work:

1, launches the registered member to collect the mailing list for you.

This is very effective, I now hold most of the mailing list is so, this is a wildfire, hundreds of thousands of initiatives. As for how to launch, you can give your registered members to provide some preferential means, such as: invited around 3 people at the same time in the site registration, the initial purchase can enjoy discounts and so on, activities do not too straightforward, to take into account the interests of registered members.

2, in the Forum to do Rob building activities.

This is also a good way to collect mailing lists. Rob building activities to let each other leave the mailbox, in the selection of the forum to pay attention to, must be your target customer activities more platform, so that your mailing list of the quality will be relatively high.

3, in the hands of hackers to buy.

Many people are doing so, but also a good channel, the result is fast, of course, expensive. Now the hacker has two types of mailing list, one is already according to sex, region, age and other parameters of the classification of the mail, this kind can be used directly, but the price will be higher. The other is not classified, we need to pick up their own screening, cheap, but later screening work will be more trouble. Suggested to buy a good class, I once bought a screening, but 100 inside only 5 of the effective mailbox, calculate up the price than the former also not much, but also trouble.

How to improve the conversion rate of mail marketing?

To remove the mailbox delivery platform selection and the title of the design of these more common factors, the author of the operation to feel that there are so 2 points can be more effective to improve the conversion rate:

First, according to the user's heat to determine the frequency of transmission

The frequency of transmission is directly related to the conversion rate, if we send too frequently, the user receives the information surplus, exceeds the purchase demand, the conversion rate naturally is not high, but if we send the frequency is too low, the user may not be able to be in time the marketing, this causes the resource waste.

On this issue. My approach is to divide the user into heat and then the heat to determine the frequency of transmission. If it is a hot user, I will send him mail every 3-5 days; if the heat is general, I will send it 1-2 weeks; the heat is low, I may send it once a month; very low, then do delete data processing. Through such a transmission frequency strategy, the basic can ensure that users do not resent our mail, while the processing of mail resources is relatively saturated.

As for how to find the user's heat, you can find out your most recently sent 3~5 mail, and then find out there are clicks and no clicks of the user, there are clicks and then analyzed a few clicks. To judge the heat of the user.

Second, according to the user's heat to determine the content sent

The content of the delivery should also be based on the users of our website to determine the heat, should not be all the same content. We may find it difficult to judge what the user really likes, but we can roughly determine what type of mail he would like based on the user's viscosity to our site.

Also targeted at the middle and low heat of the crowd. If it's high heat, you can make more hair products, because they trust your station, also like to buy things on your website, so the preferential products can attract their eyeballs, if it is the general heat, you can send a number of promotional activities to promote their purchase, but also do not like the product as naked advertising; If it is low heat, you can do some greeting class mail, by the way to introduce the latest activities of the website, in addition, do not forget to attach some small gifts or coupons or something, so that they do not disgust them, there can let them have to the desire to station consumption.

Through this content planning, the message will be sent out the effect is better.

How to save lost customers through email marketing?

The so-called loss of customer refers to the site has been active in our website, but now there is no more active on the site of customers. Every electric dealer website will encounter many such customers, these customers are actually very valuable, they have a certain understanding of the site, just because some special reasons may give up our website. We can retrieve them with some redeeming measures. Email marketing will be a good way to go.

The way to do this is to first classify the lost customers on your site, for example: A user who has been to your site, but has not registered or bought anything; a customer who has registered on your site, but has not shopped, has bought something once on your website, but has not bought another customer. These can be said to be lost customers. After a good class, can be targeted to do mail marketing.

For the first category, there is no registration also did not buy the user, you can in the mail, introduce the characteristics of our website, so that they have a more comprehensive understanding of our website, at the same time give the registration award-winning activities, prizes can be cash coupons. First attract them to register, and then drive them to buy them with cash coupons.

For the second category, you can tell that the website is doing promotional promotions for registered members, allowing them to re-enter the site and telling them what the latest online items are. Because these people have registered, but have not bought things, most likely because the previous site did not have their favorite things, with new products can stimulate their purchase.

On the third category, you can first do a self-examination, tell about the latest improvement of the site, because the other has bought, and then did not buy, that the site's products or the site itself is not very satisfied, we first do a review can dispel their dissatisfaction. At the same time highlight the latest bright spots, so that they regain confidence in the site.

I will do it once a month, I should say that it has saved a lot of repeat customers. The above sharing is the individual in doing the mail marketing process to experience, welcome to discuss with the mail marketing related topics. The full text by http://www.aidai.com/small clamp collation sharing, welcome reprint.