Some foreseeable difficulties about online to offline

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Recently saw a lot of Online to offline topic, can not help to understand the details, Online to offline is often said O2O, its meaning is the Internet and some of the offline business activities effective links, so that the formation of a network as the main marketing, And the line is very good to assist. Simply from this meaning, it is not difficult to see, its main starting point is the Internet, relying on the resources given by the Internet, the development and service under the line.

From the above look like online to offline marketing model is very good, for want to use the Internet to make a fortune, the difficulty should not be too difficult, but in fact, there are many difficulties. The author lists some predictable difficulties:

1, for the fast-paced people whether online to offline by pro-Lai

Online to offline and the same as the Consumer-to-consumer, the main channel is that when you see the right products from the Internet, through the Internet for its brand to understand, into the physical store, in the offline purchase. Generally speaking, the essence of this kind of marketing is relatively good, give consumers a good choice of rights, but there is a point to understand is that the previous purchase mode, such as Consumer-to-consumer, more for the use of direct online purchase, although said that online to offline have more choice of rights and services, But for the fast-paced people, will it be more accustomed to this mode of buying?

Because we all know that from the beginning of the net shopping, its biggest advantage is will, can be at home to buy what they want, however, when the net purchase now by the degree of pro-Lai, we can see that everyone is more like, especially Taobao double 11 turnover is the most direct fact, so said, For the fast-paced people whether online to offline by pro-Lai is the most important question, if we have leisure time to go shopping, why only focus on a store?

2, Online to offline for product selection

Said earlier, the current network of friends for the selection of products, then, for the online to offline more suitable products? Life Service products in group buying more easily accepted by consumers, after all, some and life close to the product will be more popular with the user's pro-Lai, there is a good buy to purchase, General group purchase as a very state of e-commerce form, will tend to diversify the commodity, and finally embarked on the Life Service category Discount mall form.

In addition to the choice of products, there is a product after the sale is very important. With the improvement of consumer awareness and the change of the concept of consumption, consumers in the purchase of products, not only notice the product entity itself, in similar products of similar quality and performance, more attention to product after-sales service. Therefore, in the "online payment" under the premise of how the product with the service reflected vividly, is to see how the brand marketing value is.

3, Online to offline services to how to improve

As we all know, the online to offline marketing model is on-line payment, offline experience. In fact, this is to the user's service caused a great contrast. For example, we often encounter in the real life situation, when you buy a product, the salesperson will treat you as God, but when you want to go back to return, often the treatment will be a big cut. In fact, this kind of very common phenomenon, in our life everywhere, can be seen, Online to offline services to how to improve it?

If the online to offline service is not perfect, the most likely problem is to make consumers into the "payment is God before payment is nothing" dilemma. As some time ago, I ordered some pre-sale money online, if the pre-sale style and the consumer thought is different, or that its quality and expectations of serious inconsistent, is bound to cause want to return, and when such a pattern appeared online payment, which forms a user in terms of Word-of-mouth and credibility of a different phenomenon.

Online to offline future development trend

Online to offline the future development trend is very large, June 3 news, Suning announced that from June 8 onwards, all Suning stores nationwide, Tesco store sales of all the goods will be with suning easy to purchase the same price, which ensures that internal resources in the two platforms fully to suppliers and consumers open, Realize the maximization of internal resource use efficiency, realize the scale superposition effect of O2O fusion mode, Su Ning untied the prologue of O2O mode, please everybody look forward to its development trend together.

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