Some points for attention on effective e-mail marketing

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Now, in all kinds of marketing means are contending, the era of flowering, e-mail marketing almost overnight will appear inferior to many. However, many companies and manufacturers have been entangled that, although e-mail marketing has been "old", but also has a certain effect, can not give up the use of this method, but they do not know what to do to enable e-mail marketing to play a greater effect. This article briefly discusses the personal experience of this issue. About the positive preaching theory of e-mail marketing, you can just flip through a book on this, and this is the only experience I've summed up over the years to tell you what to do carefully.

First, do not "harass" to send e-mail. Before the official mass mailing, the technician should test the mailbox, the main test points are: the time of sending, the frequency of sending, the delivery rate of mail, the opening rate of the message, the click-through mail. For example, technicians can test different time periods, such as messages sent to users within a week or one months, to find the highest time interval for user clicks. This way in the official mass mail when the use of such a transmission frequency, the effect is far better than the harassment of e-mail.

Second, do not send mail without selecting audiences. Combined with the author's experience in sending marketing emails, summarizing and generalizing which users are most interested in what kind of goods, far more than clumsy and hard to send a large number of mail to be effective. For example, consumers who are keen to buy cheap or promotional items will undoubtedly have no effect if they send them a luxury mail ad. On this basis can be divided into groups of users: enthusiastic support and generally like. In addition, for those who are hardly interested, they should send emails regularly to try to win over some customers. Of course, you can also put different grades of products and attach tracking links to track the user click.

Third, on the content of email marketing. There are two obvious misconceptions about the content of e-mail marketing: One is that the simpler the better, because the content is simple and easy to let users understand the intent of the message; second, the more complex the content of the better, lengthy content can arouse the attention of users, so that users have the desire to read down. In fact, according to the author's experience and feedback survey, this is not the case, because the good "content" is not the length, but the "content" of the practical value covered. Only the attractive, customer-helpful content can enable users to reach our website through the link of the mail, it is possible to facilitate the order.

Of course, the finer the classification of the user base in theory, the better the effect of email marketing. But the finer the points, the greater the cost of operation, and the need for each user to design a different landing page and welcome mail, it is a headache. In fact, after a long period of analysis and experimentation, mail marketing also has 80/20 laws, most of the recipients of different ads in fact, the response is similar, only a small number of users of the message response sensitive. So you don't have to focus on the unique design of your mailing page. ROI is actually more effective because monitoring user clicks will play an important role in the next marketing strategy.

Four, the content quality of the marketing email. The design of the mail is generally better to be concise and straightforward. In addition must carefully check the contents of the message, if there is an image, to ensure that the message opened when the image can be normal display, if there is a hyperlink, make sure it has been added, and to determine the link is normal.

Five, about the choice of mail service partners. Poor quality of service or poorly-skilled mail service providers can cause users to not receive mail, or not on time. In view of the current global grim Internet anti-spam trends, resulting in a lot of normal mail is also "manslaughter." I am here to remind you again: if your company does not have a strong server support, but also in cooperation with the mail service provider, then must do enough feedback survey to ensure that most users can receive your marketing mail.

Put yourself in the Mail reader's mind. Every message you send should be as valuable and meaningful as possible, so that users don't feel at least earning it. So the title of the message, the first paragraph, the main body part must be undermining content, so you will see the desired marketing effect.

The more messages you send, the more you will accumulate experience. In fact, every email you send out is worth summing up your experience and learning from it. Only in practice and constantly summed up the improvement, change, according to the actual situation to adjust the strategy of mail marketing, will be better. This article from the www.178222.com, reproduced please keep the author link, thank you.