Some strategies of search engine marketing

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Now many enterprises have accepted the awareness of search engine marketing, this is gratifying. But sadly in the specific implementation process, enterprise decision-making often affects the entire search engine marketing plan designation and implementation. Therefore, I feel this aspect of Chinese enterprises and foreign enterprises in a large degree of backwardness and sluggish, put aside this question, I would like to discuss with you the specific strategies in search engine marketing.

Search engine marketing should be divided into specific decision-making, the actual solution and the design of the site, all the implementation of the plan of the several established steps.

The first thing to be clear is that the purpose of your website is to promote your product, so all your efforts on the site are for this purpose, and do not overlook any possibility of becoming a sales target and expanding the sales channel as much as possible.

There are questions to be answered in advance, selling products on your website or the whole search engine marketing process, most of the sellers are on the sidelines, and once someone from your site real access to goods, then the order will follow, this is more than you send a large number of ad mail to the more practical, Why is this happening? Very simply, in the online world, any store or factory is likely to be virtual, and someone might use it to gain benefits.

However, you do not have to worry that your company and business, if they do not have any deceptive nature, but the real provision of consumer-friendly goods, then all this can be eliminated, need is the means and the right way.

The next step is to make a specific decision, any marketing process is not arbitrary, there is a scientific basis in itself. The process of decision making is a systematic and complicated process, which requires the joint intervention and analysis of market experts and network marketing experts. The focus of this paper is not on this, but mainly on the following strategies.

How to build your website, make your sales process more effective, please note: Your site design inside, effective contact means, there are attractive places and links for the site to provide valuable content.

To a large extent, your initiative to contact customers and through a number of links to find customers in the specific research, now many research results show that this is not the most effective method. A more effective way is "in contact with your customers, the direct issue of the site address, such practices are considered by many people is a viral marketing, most people will not go to click on such links, no relationship, this is just a way, but it does get word-of-mouth marketing effective means."

There are a number of ways: for example, in many related sites linked to each other, customers may be your site's customers, but also other sites of the browser, not too to suppress and crowd out opponents, should be compatible with your opponents, because it is possible that their propaganda has prompted the majority of consumers have the awareness of consumption, So look at them as strategic partners, positive contact with each other, you can use a lot of your own content to enrich each other's site, you can also intercept useful information to fill your weak place, so that throughout the sales chain, you are very good use of each other's sales channels. Basically, this kind of practice is more common in the world, because you cut into the original intention is for everyone to demand the buyer, so generally take this approach. Another benefit is that you may be adding PageRank to your site in this area (if you're lucky).

Through the means of search engine optimization, statistics and analysis of your users to the cage to the pulse, effective control of the user from the search engine to your site's entrance and cut out, this will know what customers are interested in, what is not interested in, so as to increase the intimacy with the user, contributing to the viscosity of the

Other practices are:

Seek strategic partnerships to create a higher technical and competitive barrier that opens the gap between you and your competitors.

Establish good social relations and media relationships so that you have more room to operate when using their means, such as viral marketing.

The last point to note is: published a meaningful article, the reason is that it can effectively become the content of your site, access to search engine trust, and for you and the user's trust to establish a very good practical results. Many foreign people are invited to hire some writers to write such an article, I have seen the price of 400 U.S. dollars/page, of course, this is only to give some domestic business advice. Use the article in the network spread to PR, may have unexpected harvest.