Often when we develop a new potential customer, all need to have many follow-up visits to potential customers, but the problem is, if the whole day Non-stop calls to customers, customers will be very disgusted, but if a long time after a return visit to customers, customers will often forget us, so, How to seize the opportunity to visit customers is a very important issue to effectively track customers.
I've seen "diffusion Team Marketing system ksm!." (http://ma2267.kuosan.cn) The use of the human memory energy storage curve designed by a customer tracking curve, very effective solution to the above problems: with the least number of telephone contact, at the most necessary time to contact customers, and to achieve the best results, Even just when the customer wants to buy the product, we have the process:
In the process of telephone contact with a strange customer, there will be a first call, followed by a second, third, fourth, more ... , this curve shows that as we have more contact with our customers, the customer's retention of our impressions also goes up, which is the psychological analysis of the human memory storage curve. The results of the psychological statistics show that after we first called a strange customer, it is very necessary: in 24 hours we must return to him, otherwise, he will easily forget us, so that the first time we have to his contact cost is wasted, next should be 3 days to return to him, The effect of using this limit is completely different: for example, I return to this customer at this limit, his response is: "Oh, you are the miracle company Edward, I remember, your last information is still here ... "I'm impressed by the customer, and if you don't know the limit, maybe you'll call him at number 6th or 7th, and his reaction might be:" Ha? Who are you? Did you call??。。。 "Miserable, he has cut the bottom to forget you, then two times before you contact his kung fu also cut the bottom of the white do." So, especially when developing potential customers, it is critical to grasp the limits of memory storage.
Next is 7 days after the return visit. So, we only use the phone four times, each time usually only 2 minutes or some information, so that a new customer in one months can be able to maintain a deep memory of us, when he has the need to think of us and call to ask, this ask, it means business opportunities!
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