Spread viral network marketing to spread the website

The so-called "viral network marketing", through the user's Word-of-mouth propaganda network, information, like a virus to spread and spread, using the way of rapid replication to thousands, millions of audiences. In other words, by providing valuable products or services, "Let everyone tell You", through others for your publicity, realize the role of "marketing leverage." Viral marketing disease has become the most unique means of network marketing, by more and more businesses and Web sites successfully utilized.

The basic condition of successful implementation of viral network marketing

1, to provide valuable products or services: For the communicators, willing to become a disseminator of the first reason is the content of its dissemination of the value of the disseminator. Therefore, before the adoption of viral marketing, enterprises must first of all to disseminate their products and services to refine and design.

2, to provide a simple way to convey information: that is, the need to design a small effort can be achieved by means of communication, such as the use of instant messaging tools such as MSN, QQ, or send a text message, send a message and so as long as a move hand can easily achieve, the most taboo complex operation

3, choose the right carrier easy progressive diffusion: that is to find easy to spread the message quickly out of the starting point-"virus infection source." such as the famous Tianya Forum proliferation effect, Sina Blog has made good use of celebrity's eye effect rapid rise.

4, Qiao Knot public Welfare hot topic into question: The most easy to inspire everyone's enthusiasm is the topic of the public, although with the topic related to the individual or giving prizes can also arouse the interest of the communicators to participate, but far less than "hot effect" of the high rate of attention.

5, optimize the distribution channel: that is, according to the characteristics of the product carefully selected network, mobile phones and other advanced transmission channels, so that products and services through the interaction between users quickly "infect" out.

Imagine that every day a person browsing at least tens of thousands of words of information, really can remember how much, and how many will really spread out? What content, those words always attract your attention? "Viral Network Marketing" is the core of the "virus" manufacturing. This paper concludes five more practical "virus manufacturing" tipping points for reference:

1, Free class

Free resources at any time will cause attention and spontaneous transmission, such as free mailbox, free space, free domain name, free software, free program, and so on, in fact, many products, are trial or purchase of premium products, free of charge in the viral marketing the most important role is to attract attention, causing participation. Free ebook is currently the most popular method of viral marketing, many businesses put business information in the header of E-books, netizens in the reading of the unconscious access to business information, but it will not have a greater impact on the reading experience. E-books are easy to keep and are easy to spread again.

2. Entertainment class

Entertainment is an important part of life and a common element of life. Recall, you in QQ group reprint most of what content? Must be all kinds of jokes, slang, meat jokes. Entertainment information is one of the few things that can be loved by almost everyone, the integration of business information into entertainment, or the design of entertainment spread scene is an important part of viral marketing design.

With the advent of network video, entertainment content and form has a more stereoscopic display way, entertainment video content to more intuitive and vivid form, more easily create a short period of sensational effect, coupled with the current, video production threshold of the reduction, using good network video is also an important link to viral marketing.

3. Tools Resource Class

This kind of information is mainly all kinds of convenient service information, for example, to provide daily life often used in the network tools or query code, such as: bus inquiries, telephone inquiries, mobile phone attribution to the query, weather inquiries, such as the use of these practical query embedded code for personal webmaster, blogger, virtually, in providing users with convenience, The spread value and word-of-mouth effect of products or services will be presented.