SS: How much do you know about Weibo marketing

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Now more and more people, began to like the microblog. Like to spend all day on Weibo, accustomed to a new way of life. Sina, Tencent and other main led the market. Whether celebrities or ordinary people, are written on the above 140 words micro-blog. The nature of false music is relatively strong, celebrities can communicate directly with fans, but also promote the relationship between people. Now there are a lot of businesses, began to use micro-blog to do marketing work. The following kinds of effects are more obvious:

First, celebrity or star

Weibo relies on the amount of fans (live powder) and the number of tweets it broadcasts. For example, Xu Lei's fans are now 9,800,929 fans, if she were to send a tweet, it would be equivalent to 9,800,929 people who could see that if there were so many fans, and if one of her fans was a celebrity, there was a relatively big fan base. The number of people seen on this microblog related to Xu is 9800929 times 2. If you turn again, more, so this data is very large. If on top, do a little something celebrity auction personal belongings and so on, the effect is very good. And you can sell a good price. Also like Lee Kai-fu, the number of fans is also very much. The effect will be particularly good.

Second, company name

Companies are also beginning to participate, enterprise certification is particularly easy. As for the effect, it is hard to say, to see what kind of business. If you are selling heavy industry products, it is difficult to achieve this ideal effect. If it is some small things, or the price is more real products, the effect is more obvious. Mainly rely on the discount promotional activities to promote the number of fans to obtain the corresponding preferential activities. This effect is sometimes obvious, sometimes not obvious, mainly to see preferential products, is not everyone needs. If everyone does not need to, very few people to help broadcast, the effect will not be achieved in advance planned.

Third, individual

The individual is currently on the microblog, the effect is not very obvious. But also more difficult to be certified, is currently mainly some individuals, engaged in a certain industry. There may be more effective some, such as SEO personal webmaster. In the field of SEO has been specialized in this area of technology, but also can have a certain amount of fans exist. And the effect is also relatively good, individuals mainly in micro-blog marketing themselves, to do personal brand. Personal microblogging marketing, without a lot of interaction, a lot of broadcast and so on some action, otherwise few people will know, but also need to constantly bubble on the Weibo. This can increase a large number of fans, if it is dead powder (mainly those who do not have the active degree of fans) too much, but also to achieve the effect.

Microblogging marketing is a need to participate in the marketing approach, as long as the willing to spend time, the effect will certainly be good.

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