"Star 2" 15 days to sell 2 million tickets South Korea is not optimistic

The latest news from August 17, Blizzard's instant strategy game StarCraft 2: Wings of freedom to market 2 days of sales of 1.5 million results, is causing whirlwind-like popularity.　　This is the shortest time strategy genre game to sell 1.5 million records.　　According to the game industry forecasts, "StarCraft 2" listed 15 days of sales will be more than 2 million, and in the United States, "StarCraft 2" listed 2 days, to 720,000 sales, to become listed this year's PC game sales most of the game. We have previously reported that Korean media said "StarCraft 2" the ultimate success is the key to South Korea, but according to the survey, "StarCraft" the largest market, the South Korean StarCraft 2 initial results are far from expectations.　　"StarCraft 2" in the "South Korean internet café game time share" ranking, still lies in 20 circles (10 ~20 between names).　　"StarCraft 2" The reason for the initial listing can quickly gather popularity, and the former "StarCraft" reputation is inseparable. Listed in 1998, the world's more than 11 million sales of StarCraft is by far the most successful real-time strategy game. So far there has not been a similar genre game beyond the fortress of StarCraft. The general forecast for US industry analysts is "StarCraft 2" has sold at least 5 million copies this year.　　"In the first fiscal year of the IPO, StarCraft 2 will ensure that there are more than 6.5 million hardcore players," said Colin Sebastian, an analyst at Lazard Capital. Considering the different types of NC soft's "Eternal Tower" is the South Korean listing will soon rise to "internet cafes game time occupancy list" first, so the current popularity of StarCraft 2 can only be explained as far from expectations. The world is particularly concerned about the Korean market, "StarCraft 2" results, is due to the previous "StarCraft" in Korea's achievements.　　Of the world's 11 million sales of StarCraft, about 40% of the 4.5 million are sold in South Korea, the absolute proportion of total sales. Blizzard takes into account the importance of the Korean market, "StarCraft 2" in South Korea is not in the boxed version of the sale, and online to provide downloads on the way to launch the Korean StarCraft 2 service.　　And, in the initial period of time, also let Korean players free experience of the game, can be understood as the care of Korean players. StarCraft 2 is now a free experience in Korea, so when it comes to charging, it's an unknown. The impact of Internet bar penetration is very large in the Korean market, the current "StarCraft 2" penetration rate is still very low This is also a variable. Although it is still the initial stage of service, but the "Eternal Tower", "paradise" and other competitive products, the characteristics of this Korean market also plays a role. These are the reasons for not easily predicting South Korea's performance.