Steady enterprise own strength and product service lay the foundation of Word-of-mouth Marketing

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Nowadays, under the new situation of the Internet, many new enterprises with high innovative advantages emerge from various industries, mainly because this part of the enterprise captures the increasingly changing rhythm characteristics of the Internet under the new environment, accumulates rich experience in the industry and region, and carries out tight and orderly resource integration, Just right in the face of industry and enterprise development phase of the bottleneck when the effective breakthrough, in the industry regional product supply and service to build their own network reputation, in the previous article is about the corporate brand effect, here for customers or consumers word of mouth corporate reputation is not equivalent to brand marketing, It can be said that the brand effect of the most influential and guide the marketing means, most of the time, the enterprise itself is limited by this one of the most long-term effective marketing tool-network market reputation.

As the saying goes, the meaning is often hanging in the mouth after legend has become a natural word-of-mouth, this is not difficult to understand the meaning, this also directly reflects the products and services in the regional market consumer group evaluation of the overall concept. A good reputation of a business is the performance and market expansion to the solid strength of the ascent, can effectively organize the word of mouth, to help a better foothold in the market footsteps, but also to better match the corporate brand image of deep-rooted. The Word-of-mouth propaganda based on internet media is the most direct way of Word-of-mouth marketing, Word-of-mouth directly reflects the quality of an enterprise's products and services, the core of the key is the vast number of consumer groups, based on the market for product promotion and service upgrading, combined with the network fast, accurate, diversified multi-channel platform features, Efforts to create a good reputation of enterprises, to help support the long-term development of the Enterprise's own brand, and this is only word-of-mouth marketing can bring, enterprises to do the foot Word-of-mouth marketing or ultimately need to return to their own strength and products above, this is the basis for the establishment of Word-of-mouth marketing, detailed analysis of the following:

Word-of-mouth Marketing Foundation One: excellent enterprise products or services

The premise of the establishment of Word-of-mouth is to produce the choice of consumption, the premise of choice is the product or service quality enough, so that from the choice of intention to the emergence of the accumulation of word-of-mouth, the need to have a good user experience or cost-effective, traditional industry marketing in the deception trick is not a permanent. The good reputation establishment needs to erect in the healthy marketing environment the fine product and the service, favors the Word-of-mouth marketing to the virtuous trend.

The author of the enterprise-owned building decoration industry, in the industry has its own slogan, "Every family is a model household to stay Word-of-mouth", at first did not have too deep meaning, to later feel that word of mouth more representative is a kind of responsibility, a kind of trust in the consumer Word-of-mouth responsibility, A business has an important meaning of the concept and the core value of the embodiment.

Word-of-mouth Marketing Foundation Second, complete after-sales service support

Most products and services exist after sale, a good reputation is another important point is the quality of after-sales service, an enterprise not only need to sell their products sold to sell out services, but also to establish their own perfect after-sale service system, consumers have problems can not find a place, the problem is not resolved in a timely manner, after difficult to produce two of choices, No more powerful marketers will not bring customers, corporate word-of-mouth trend of inferior.

Word-of-mouth Marketing Basics Three, keen network marketing sense of smell

The network Word-of-mouth propaganda needs to use the specific way to carry on the rapid large area propaganda, this will help the Word-of-mouth information effective diffusion. The first and foremost tool for consumers to buy a product or a service is the Internet, because it has enough information for viewers to refer to. The signal to marketers is that they need to take advantage of corporate identities, according to the characteristics of different industries targeted soft text promotion and professional advice, such as in our industry, the most effective word-of-mouth propaganda channel is Hefei Forum Home topic plate, due to its huge user market and long time community precipitation, accumulated a large number of target customers, Such a platform is generally representative of the professional recognition of the point of view, and day-to-day consumer problem solving, the timely and effective implantation of the consumer's Word-of-mouth awareness, invisible among the Word-of-mouth marketing to add points.

The foundation of Word-of-mouth Marketing Four: establish the consumer emotion chain

Market transactions generated not only benefits, but also will produce feelings, give a direct example is the fan economy, this is not to elaborate on the "fruit powder" "rice noodles" or "hammer powder", consumers have the demand is not only the concept of sensory awareness, more also exist emotions. In fact, the most important thing in the negotiation and communication with consumers is the change of emotion. The need to fully express the characteristics of products and services in communication, the need to establish a good network of products and services information environment, so that customers can effectively avoid the loss of confidence, suspicion, desire to decline and other emotional changes. A product you do not like even if do not have a good purchase, on the contrary, enterprises also need to learn to understand consumers, such a word of mouth accumulation is more humane.

This article by: Hefei Decoration company http://www.hfls.cn/(imzings& Luzhou amorous Feelings 2014.5.28) original edition reprint please indicate the source, thank you!

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