Storing the ocean: how to set up a micro-blog marketing Team

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Microblogging as a new type of internet communication and sharing platform, with a short 140 words, a word, a piece of content can be accurate, fast to convey information to users, plus pictures, videos, music and other modifications, micro-blog to share everywhere.

Because Weibo breaks the traditional way of talking to people, so more and more enterprises began to pay attention to micro-blog, the use of micro-blog to promote marketing their own company's brand and products, but because of microblogging marketing is still in the early stages of development, a lot of unknown uncontrollable factors still need us to explore to study, Therefore not all industry enterprises can be very good application of micro-bo marketing.

Now is not a single struggle of the times, to really want to operate the enterprise micro-blogging, it is necessary to set up a micro-blog operations team, then, what kind of enterprise is suitable to do microblogging marketing? Micro Bo marketing team to build which staffing needs, these are needed to consider, the author has been a practitioner, In daily work, mainly divided into micro-Bo information collection and release, activity planning and implementation, fan interaction and promotion, data analysis and summary. Therefore, the enterprise to set up a micro-Bo marketing team ideal configuration requires Operations Manager, copy editor, event planning of these three posts.

Next, let's look at what these three jobs do in their daily work:

1. Microblog Operations Manager

Micro-blog Operations Manager's work is mainly responsible for the day-to-day management of the entire team, the development of corporate microblogging marketing strategy and direction, through the day-to-day data analysis to optimize the efficiency of other members, the development of micro-BO marketing phase plans and objectives and implementation, real-time monitoring and improvement. Operation Manager needs to have strong marketing thinking, be familiar with microblogging properties, understand user characteristics, have strong team management ability and crisis public awareness.

2, micro-blog activities Planning

Mainly responsible for micro-blog activities planning, familiar with micro-BO user groups, from the user's point of view to design the activities in line with their habits, activity planning needs to have a certain network promotion, planning, business cooperation copy writing ability.

3, micro-blog Case Editor

Responsible for the collection, compilation, production and fan interaction of micro-blog content, copy editors need to have a certain insight to capture hot information, can be familiar with the network language, with the user's ability to communicate feedback.

Summary

The above three points are basic personnel requirements for the initial operation of Weibo can be based on the situation of staff or adjustment, can also be based on the size of the company to refine, such as the author contacted the Enterprise Micro-BO team has a dedicated BD Commissioner, copy writers, customer service personnel, activities planning, art editor, so the configuration can be arranged according to the company's strength.

Weibo marketing is a long-term process, avoid eating into the fat of thinking, in addition, there is no strong executive force is difficult to adhere to the end. (Text/Hanghai)

(article published in the Micro-BO Marketing Research Institute, reproduced please note from: http://www.weiboyx.com/weiboyx/20110907673.html)