Story Improvement effect Member mail marketing success 6 key factors

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3721.html ">2014 year marketers are looking forward to new changes. As a mail marketer, most people want the message to be shared. For email marketing, what are the key factors that affect the development of mail marketing? To this end, the country's leading EDM mail marketing service focussend for everyone to share the success of affiliate mail Marketing 6 key factors to help marketers create more value information.

1. Information sharing

Information has become an important social asset, and information sharing among customers will deliver more information. It's also a good way to apply this concept to email marketing. For example, in the mail to allow users to share quotes or brand product information, and make users can be happy to accept or invite users to join a friend to get some reward and other methods.

2. Trigger

The word "trigger", for the industry, can be defined as: Let the customer always remember a product, service, or idea in a certain time, so that the mind maintains a focus on a product. Although email marketers often use the term "trigger", the goal is something completely different, and we should trigger the same goal so that the value of the marketing campaign can be delivered to the customer correctly. Remember to trigger the email correctly, which is very important to the customer, the time and frequency of the trigger, may affect the loss of your customers.

3. Emotion

In short, information that conveys emotional ingredients is easier to share. E-mail is a relationship channel, it is in its own way to maintain good relations with customers, which is part of the emotional. Emotional factors, but also become a successful acquisition of customer purchase the key part of the desire. For each message sent to the customer, you are expected to give customers the best brand image, which will make the customer feel that you send any information related to him, at all times for his interests to consider, virtually touched by emotion. These can make customers not only more willing to share your information, but will continue to contribute to your business.

4. Public nature

The scope of sharing can be broadened by building an appealing public content. Setting up a specific format for your customers is a great way to adapt to more recipients ' channels to help your customers share. Therefore, it is very important to construct the content of the public shared email.

5. Practical value

When it comes to practical value, another understandable word is relevance. Relevance is important, and if you send a few unrelated emails to your customers, it's a waste of resources. Successful email cases are targeted and have strong practical advice for customers. For example: How to guide customers to do, there are promotional activities how to shortcut to provide real information, tell customers what should be done and what not to do, and so on. You should consider how to transfer the information of practical value to your customers, gain the trust of customers, and win more trading opportunities.

6. Story

We know that good stories can be passed down from generation to generations. e-mail Marketing can also improve our activities and projects by way of storytelling. You can turn a real story into an e-mail message to a customer every once in a while. This can help your email to have fresh content at all times and involve the customer in interacting with each other. But there is another way to build a story entirely. What are the brand stories they see for consumers? When consumers understand your story, do you hide the commitment to the brand in the story? Therefore, if each email you send is not a reinforcement of your brand story, there is no story that can damage the brand value.