Strategic significance of integrating SMS platform and OA system in marketing

Many enterprises only know to use SMS constantly harassing the people, but do not know that the original mobile phone can have more beauty, this is mobile marketing! Why such a big market, the enterprise is not good to consider to give you have the mobile phone number to change a bit more fresh and rich content to go in?

What's the first thing you need to check when you wake up? What is the last thing you need to check before you go to bed? Phone！ Every morning when we open MSN, often see some friends helpless signature: "Today did not bring mobile phones, have a landline ..." In this era, the mobile phone has become our second shadow, it is more and more like a key, open each of us personalized world, rapid delivery, and pass the position, Become a ubiquitous thing in our lives.

Mobile phones are often associated with television, the computer screen is called the third screen of human knowing the world, but this third screen has become the first, according to foreign data statistics, at the end of 2005, there are 2 billion mobile subscribers, while TV users are 1.2 billion, computer users are 670 million, and the number of mobile subscribers is expected to reach 3 billion by 2010. As a result, mobile phones will become one of the most perfect tools for direct marketing, and mobile marketing based on mobile phones will become a new world in the marketing field.

Enterprise Office automation system is called OA, in the enterprise-class application is increasingly extensive and in-depth. With the continuous escalation and development of communication technology and means, for OA system to provide more, more advanced technology implementation and support, which is the enterprise short message platform is a combination of a relatively close, at present, almost all OA system to support the bulk SMS platform, even in some have a strong CRM function of the OA system, There are more professional SMS marketing platform.

Want to understand thoroughly, SMS platform and OA system integration application structure, must understand the OA system's essence clearly.

Office automation System is a strategic information system that realizes the collection, processing, flow and sharing of office information between departments at all levels and within the Organization, in order to realize scientific decision-making.

At present, the biggest drawback of the system is that the workflow mode is used therefore, in the system flow less than any one link system can not carry out the next step of work, so must lead and CEOs can not leave office computer, but this is not realistic, we can give you solve such problems, when the leader is not in the computer next to, As long as the approval file system will automatically send a text message to the leader or Mister's mobile phone, so that they know the documents need to be approved, if necessary, you can call back to the company or send a message remote to approve the signature.

Objective: "With advanced and mature computer and communication technology as the main means, to build a covering units or corporate office office information System, to provide enterprises and other dedicated computer network information exchange between the establishment of high-quality, efficient enterprise information network for leadership decision-making and office services, The realization of Office modernization, information resources, transmission network and scientific decision-making. ”

The current office automation system refers to the OA system based on workflow.

1. A set of rules and procedures are described to manage the flow of information and operational activities in a collaborative work process.

2. The goal is not just to process, but to move things from one place to another rather than to manage the rules and processes that govern how the operating environment works.

3. Workflow technology provides an effective medium for rule and process automation. When a task is completed at work, the workflow technology transmits the work to the next step in the process in real time according to the predetermined rules.

4. The Office automation system meets the needs of information transmission and synergy, which gives full play to the advantages of the computer network, relies on e-mail technology, and emphasizes the flow of information and collaborative interaction. This is the current mainstream direction of OA system.