Successful network marketing essential three essential elements (ii): Aggregation

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In the successful network marketing must three essential elements (i): open, we have to "open" the importance of the two levels of analysis, that is, the open thinking and thinking, methods and platform open. As the enterprise (especially the traditional enterprise) that wants to carry on the network marketing, through these two aspects consciousness strengthens, can guarantee the enterprise in the Implementation Network marketing strategy, will not because lacks the cognition to the Internet platform characteristic, but causes the entire strategy to lose at the starting line.

Network marketing The essential three essential elements in addition to open, there are two is aggregation and optimization, this time we come to specifically say aggregation.

When it comes to aggregation, I'm sure everyone will be familiar with it, because no matter what industry or position we are engaged in, we are more or less exposed to the word in our daily work. It may appear when you are communicating with a customer, perhaps when you are performing a project, or when you are developing a corporate strategy.

And in the network marketing, we talk about the aggregation, it and "open", but also has a double meaning. The first layer is passive, which is to require the company to aggregate its own resources according to the characteristics of network marketing; the second layer is the initiative, that is, the use of the advantages of enterprise resources (including traditional marketing channel resources), through innovative ways and network marketing resources to aggregate.

The first layer, the resource gathers suitable to match the network marketing. We usually say that there is no best marketing method, only the most suitable marketing method (this sentence can also apply in the market and promotion, etc.). Once a company decides to conduct network marketing, it needs to first analyze the many ways in which it is best suited to the company's current development strategy. After the strategy is established, the company's resources should be fully aggregated to ensure the efficiency and effectiveness of its implementation.

Second tier, innovative network marketing aggregation. The innovation aggregation here is not that we get together in a tough way with a few completely different resources, and then do what is called an innovative network marketing strategy. Some people may have a question, who is stupid enough to do it in such a way? In fact, in the traditional industry in the network marketing, such errors are often present. This is mainly because the traditional marketing resources are more or less similar, so the use of aggregation of marketing can achieve good results. However, this set of methods if used in network marketing, there will be a lot of problems, some similar "acclimatized." This is mainly because the Internet as a marketing channel and other traditional channels of the difference is very large, so, the blunt of the previous successful experience applied to the new platform, will not achieve the desired effect.

For successful network marketing, the above is just a brief introduction to the "aggregation" of three prerequisites, if you want to learn more, more comprehensive information, and you want to hear how experts in this industry are reading these three elements, while obtaining more network marketing resources, please attend, July 23, 2012 24th, China Internet Association in Beijing Purple Plaza Hotel held the first China Network Marketing conference.

Participation way: Fill in the following content to send to gj@chnvc.com mailbox to register, the participation consultation please contact 010-51287630, the free participation quota we will notify you by the Mail form.

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Introduction of China Network Marketing Conference

China Internet Association Network Marketing Conference from July 2008 in Suzhou successfully held the first session, the Suzhou local SMEs have been widely praised and the support of many industry experts. Subsequently, in order to cultivate the local network marketing market, promote the regional small and medium-sized Enterprises Network Marketing Development, training the actual network marketing talent played a positive role, the Association decided each year in July will be in different cities to hold different themes of the network Marketing Conference; in July 2009 in the ancient city of Xian, In June 2010 and October 2011, after a continuous successful three session in Beijing, China Internet Association Network Marketing Conference has received a warm welcome from all over the small and medium-sized enterprises, but also become the annual National University Management and E-commerce Professional Department director and guidance director must participate in the annual event, Each year nearly thousands of network marketing business leaders and college teachers participate in the conference, the first line of online marketing experience into the classroom. China Network Marketing Conference in four years, has grown into domestic well-known and authoritative discussion of China's network marketing development, talent training and school-Enterprise Alliance event. July 2012, the first China Internet Network Marketing conference will be unveiled in Beijing.