Suggestions, relationships, new network Marketing (1)

Network Marketing features and misunderstandings

We are in the http://www.aliyun.com/zixun/aggregation/35925.html "> Cyber World" that is consumed by the data. Browsers encompass the empire of information that the Mongol Empire could not rival. Low-cost, efficient data transfer efficiency far exceeds our expectations. With the progress of technology, the application of the Internet began to be pervasive, with a lot of attention, network marketing stood in the spotlight, became the darling of nowadays.

However, as more and more enterprises and individuals use the Internet to further marketing. In the past, through lower costs, can measure the marketing effect of marketing, in the increasingly fierce competition, the advantages began to fall sharply. Enterprises are forced to use extravagantly advertising PR fees, and improve the network marketing platform to find lost in the information ocean users. At the same time, a lot of false, untrue information, still not on the Internet, Network marketing information to reach users, making users believe that the difficulty is increasing. Network marketing questioning sound began to appear, practitioners will inevitably send questions: Network marketing, where the road?

Recalling the characteristics of network marketing, and other marketing models the biggest difference is to enable users to understand the information, the rapid completion of network-based further operations. and traditional marketing means, often the information transmission and further operations (such as consulting, purchase, feedback) split. However, in the network marketing, the user's decision risk is often enlarged. While the contact and further operation of information becomes very simple, it leads to the limitation of user's quick decision, on the other hand, false and fraudulent information is flooded with the low cost and anonymity of the internet. Therefore, the biggest feature of network marketing is strangled, whether it is SEM, or SNS, or other tools, marketing information is vulnerable to people's disgust. This is not just because information is overwhelming, but more because it doesn't make sense.

For users, such information, even in the most credible network media, and other media information is no different. And the people who really care about this information, they are often concerned about the channel has already been occupied by the same industry. Duplicate information further makes user decision making difficult. In a world engulfed by information, it is impossible to integrate and analyze all the relevant information before making every decision. Therefore, the crux of the network marketing is how to enable users to contact information, play the characteristics of network marketing, fast to the next step of the operation. Obviously, rough information bombing can only backfire.

The old advice and the age of Man and group:

After a great meal, even a delicious delicacy will make people hard to swallow, not to mention the hope that diners can inquire about this delicacy is the chef's hand. Network marketing is also the case, information inflation, people to the information from hunger and thirst to saturation change. In the face of the decisions that have to be made, the user will be frustrated by the difficulty of fully rational analysis, instead seeking the old but not backward way--a friend's advice! Looking back on everyday life, whether it's online shopping or the use of new Web apps, how much is the result of a friend's suggestion?

In each person's circle of communication, there will always be some areas of expertise in the "experts", their views, for their friends in the circle, obviously has a pivotal role. Benefit from the development of the Internet, people's communication efficiency has never been improved, the past can not be contacted by the network is very convenient to become a member of their social circle. In this way, everyone's circle is expanding. And the number of groups the "experts" in these circles can influence is magnified by the Internet. The influence of "experts" has benefited from the convenience of the Internet, so that more people contact, understand and identify, forming a strong proposal. In this context, decision-making is no longer painful, because people do not have to take all the information rational analysis as a basis and replace it with the advice of the group they agree with.

Network Marketing should focus on helping users reduce the risk of decision-making in order to achieve the further operation after receiving information. The most direct way to reduce this risk of decision-making is through friends ' suggestions or group recommendations. So that can solve the problem of user decision-making difficulties, play the network marketing Low-cost, All-weather, fast next to the characteristics of the operation to achieve the value of network marketing.

adjourned)

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