Suggestions, relationships, new network Marketing (2)

Then

Iii. maintenance of the relationship

In the Web2.0 era, the internet was no longer a skyscraper piled up with cold information, but a human-centred communication network. Information is no longer the sole goal of pursuing, and searching for individuals has become a popular option. Previous search engines, just to provide users with a list of links, the user will leave after clicking, the probability of return is very low. In this mode, the opposite of the link in most cases to the user is only a website or even a piece of information, what can be left to the user friend-like advice? Marketing is the maintenance of the relationship between the user and the enterprise, such a weak "connection" is obviously not enough to maintain the relationship.

People-oriented network, each person is the message of the issue, so that every enterprise can be its humanized performance. Through the expression of the blog, the enterprise culture and anecdotal share with the public, and RSS subscriptions can be users and enterprises through the blog to connect together, so that users like reading a friend's log, to understand the enterprise information. In addition, micro-blogging as a more efficient http://www.aliyun.com/zixun/aggregation/11018.html "> communication tools, more able to maintain the relationship between users and enterprises." The success stories of Zappos and Dell on Twitter fully illustrate that when users are able to remove the divide and communicate like friends, their shopping advice will achieve a better-than-expected accomplishment. Maintain the relationship between the enterprise and the user, let the enterprise and the user as a friend of the way not only this, video sharing is also a very good way, no purpose or entertainment as a gimmick propaganda communication model, can let users better understand the enterprise, like before the first date to see the same picture, to get the real feeling. Word, lets the user feel the enterprise is may interact, the humanity may become the friend "person", then lets their suggestion help the decision, carries on the next operation.

When the enterprise can become a link in the user's communication circle, it is difficult to become the "expert" in the circle in the initial stage.

The individual in the circle is also very difficult to accept the impact of business. So by creating a climate of community influence, others within the circle can also make recommendations related to the business. The gradual formation of group influence, so that everyone in the circle can be affected. But the information must be true. As mentioned above, users need friends ' advice, not deception.

In order to create the atmosphere of group influence, must establish the contrast relation. such as E-commerce in the introduction of business and consumer evaluation, users will naturally identify with the consumer, as a member of their group, and their products or business comments, will greatly affect their desire to buy, in the decision, they will be friends of the circle of advice. As reciprocating, the impact of the electronic commerce groups formed, behind the group's recommendations, the huge rally makes the E-commerce proposal much attention.

Iv. The future trend of network marketing: A new form of human-oriented marketing

Internet marketing has gone through painful questioning and is bound to be transformed. The use of high cost to promote information, this is not the original purpose of network marketing, there is no advantage. and by helping users to reduce decision-making risk, based on the network, easy to enter the next operation, this is the largest network marketing characteristics. In the face of the proliferation of information, user decision-making difficulties, not easy to believe that the problem of information, like a deadlock, at all times restricts the development of network marketing. And friend's suggestion, people-oriented communication and communication is the way to uncover this knot. In the web2.0 era of people-oriented, it will also be the new form of network marketing, which is the core of human suggestion. Let's wait and see. Finish）

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