Summarizing the core methods of network marketing according to the marketing goal big skewers

Network marketing with the increase of the Group E people, sales also show a rising trend. Network Marketing with its fashion, convenient, efficient, economic characteristics are gradually forming a huge marketing field. With the continuous development of logistics industry, network marketing will become the main battlefield of future sales. Leading the trend, grasp the trends of enterprises have tasted a lot of sweetness. Network Marketing has become an increasingly important part of the overall marketing of enterprise organizations.

The progress of the times, created the popularity of the internet, Network marketing more and more approached the people's vision, and gradually integrated into the people's lives. In order to seize this frontier market, the internet has appeared a large number of e-commerce sites, and these platforms are interdependent and competing with each other. In the face of huge market potential, the domestic small and medium-sized enterprises gradually extend the tentacles of the market to the network marketing this level, enterprise and the combination of the Internet is also increasingly perfect, and network marketing is the global economic trend of Internet. So, what is the special advantage of network marketing, but also to the small and medium-sized market to bring what gospel?

For ordinary people, Network marketing is a new thing after all, the understanding of network marketing, understanding Network Marketing, acceptance of network marketing also needs a gradual process. Enterprises in the expansion of network marketing at the same time, how to identify customers, win customer trust, improve customer recognition, so as to achieve sales also need to pay a lot of hard work. The idea of trying to build a website and put a product on the hook is simply too simple.

This article tries to provide the most basic guideline for the enterprises that are willing to carry out network marketing, and it is the same for the enterprises that have mature practices.

Network marketing methods are many, these methods are not applicable to individual enterprises. The key point of network marketing is integration. After the enterprise fully understand the core methods of network marketing, according to marketing goals, integration of the use of these methods, is the victory. Therefore, the understanding of the core methods of network marketing is the first step, Today we're going to put together a bunch of these methods:

SEM:SEM[1] is the abbreviation of Search Engine marketing, Chinese meaning is search engine marketing. SEM is a new form of internet marketing. SEM is to do a comprehensive and effective use of search engines for network marketing and promotion. Sem pursuit of the highest cost-effective, with the smallest input, the largest access to the search engine from the volume, and generate commercial value.

Second, SEO: Search engine Optimization (SEO), is through the site structure, keyword selection, site content planning to adjust and optimize, so that the site in search results in front. Search engine Optimization (SEO) also includes site content optimization, keyword optimization, external link optimization, internal link optimization, code optimization, picture optimization, search engine login.

Third, the website advertisement in the website does banner, the Flash text chain and so on form advertisement promotion, is one kind of traditional network promotion way. This kind of advertisement, the propaganda target crowd face is quite wide, does not like the search auction to be able to lock the latent target customer base. At present, the website advertisement is the domestic Sina, Sohu, NetEase and so on portal website main profit way one.

Four, blog marketing: Blog marketing is the use of blog this network application form to carry out network marketing tools. is a company, enterprise or individual use blog This kind of network interactive platform, publish and update the relevant profiles and information of the enterprise, company or individual, and pay close attention to and timely reply to the customer on the platform on the enterprise or individuals related questions and advice, and through a strong blog platform to help enterprises or companies 0 cost to get the search engine's more front position To achieve the promotional objectives of marketing tools.

E-commerce (Electronic Commerce, abbreviation Commerce) is a new type of business operation mode based on browser/server application mode, which realizes consumer's online shopping, merchant's online transaction and online electronic payment in Internet environment.

Six, soft wen marketing so-called ' soft wen ', refers to through the specific concept of demand, to put the truth of the way to make the consumer into the enterprise set the ' Thinking Circle ', with a strong targeted psychological attacks quickly achieve product sales of the text mode and oral communication. Forms are: news, third party reviews, interviews, interviews, Word-of-mouth.

e-mail marketing is a kind of network marketing method which transmits valuable information to target users by email in the precondition of user's prior permission.

VIII. Network marketing Software Network marketing software is an integrated marketing tool, usually including, search engine landing, Yellow Pages registration, product information release, supply and demand information release, mass mailing and other functions. The use of software features greatly expands the scope of the promotion and saves the Enterprise's human and financial resources.

Author: Wilson Beijing, such as neighboring Network Technology Co., Ltd. (www.rulin.net) Senior marketing consultant MSN Ywxchina@hotmail.com such as neighboring network-enterprises around the network marketing experts (Welcome to reprint, Please keep the source of the article and the author and the site consistent www.rulin.net/blog