Summarizing the practical lessons of pitch lesson

Over time, each of us will shoulder more or less responsibility than the manuscript, than the people must understand my pitch Lesson.

About I write down pitch Lesson, someone asks, write these pitch Lesson, everybody has learned, how do you do?

I say the knowledge is here, who can prevent the real advertisers from moving forward? Advertising is a need to have faith and intentions to do in the industry, learned to have more high-quality open fair and impartial than the draft, which advertisers will oppose it?

Some people also ask, we all learned, it is not the winning weapon?

I say that even if we look at Mo Yan every day, and we learn jobs every day, we can't get the Nobel Prize and change the world, because everyone is unique.

The first one is definitely lost or won on creative idea.

Your strategy is great, but you have a weak idea, and a good person, you will lose the manuscript. This creative idea must inspire our emotions and bring us into our lives, rather than the end of this idea.

The more time you spend thinking on creative idea, the more likely you are to win a copy

In the past, the discussion strategy took most time, leaving the creative times stretched, which was dangerous and no time review. To change for the first time, think creative idea around the core issues, most of which are used to plump and enlarge the mind's role, and the strategic discussion runs through.

Third, do not compromise on "who should join the manuscript team"

Don't be afraid to offend people, the right person in the manuscript team may play a decision-making influence, it will also bring the best atmosphere and chemical effect to the team, most of which are first or negative in the "atmosphere and effect", rather than in the obvious so-called "professional quality".

Fourth before the formal proposal of the draft, it should be established with the customer warmth and share your sense of humour

The most important thing is to make your customers want to be friends with you. Many people like to play the lofty, received the customer bid before the proposal to the customer "ways", look forward to the proposal to let customers astounding, the moment you do not marry, this rare thing in 21st century don't think.

The fifth article is more than whether the shortest possible time to grasp the core issues of the ability

And this core problem to try to be clearly confirmed by customers. A bad customer. Even if there are more problems, the road ahead will be a fatal challenge. Find, your creative idea will always respond to it, there is a useful, can not find, you always nowhere anxious.

The sixth article is a flight, the strategy is the runway, the idea is to let it take off

Strategy deduction cumbersome, the runway is too long, the plane became a tractor, not yet taken off passengers are complaining; the runway is too short, the plane into a model, somehow flew up, passengers inexplicably will not be prepared. A concise policy judgment is: if 5 minutes is not clear, it means you do not understand. If words cannot generalize the core of the strategy, there is no comparison strategy at all.

Seventh article should not prepare a few sets of strategies and ideas?

than the draft is to propose, not a blind date, the proposal should be single-minded, a goal, resolutely down, do not always think of the record, always think of the record you will become a spare tire. Many companies than the draft proposal is very "intimate", the discharge of several sets of strategies, the customer finally asked, which do you most recommend? Why do you recommend that? Because when you have the most recommended, but there are alternatives, on the one hand refraction you are not confident, that is to say, you are not sure this is the best. On the one hand, the client will not have a strong resonance with you, because the attention is diverted by yourself.

Eighth an exciting proposal not more than 3 people speak, of course, the ox is one person enough

3 of People's style if complementary is perfect match, more than 3 people like drama, too many people like farce. Everyone must be clear about what the spark of their content is, make sure that the audience has no ambiguity in the discovery of your point of view, which is linked to the key to convince the customer's core views. The more you shine, the more you become the one that shines the last of the manuscript. The sponsor should choose a person who can speak a little bit at ordinary times, whether he is a creative person or a strategy person, should be able to do so once there is a sudden situation, he can understand in the chest from beginning to end with fluency. This change will be more than the number of pages in your PPT, do not laugh.

The Nineth article is a memorable occasion to make people aware of the many basic facts of your life.

For example, you are not good at words, such as you are easy to tense, such as you speak too loudly, such as you have a mantra ... In fact, these are all right, the key is to suit your style, appropriate to create different, suitable for customer brand style, into the creative.

How to express your solution in words and in your body is important for the customer to feel that they do not want to interrupt you, before the Charlatans hair, smashing tables, slamming the computer, suddenly turn off the lights and other mysterious era has passed, do not play these dreams will be scared to wake up the wisp.

Tenth how to judge the lack of sincerity of the manuscript?

If it is not a super big brand, but to find more than 5 bids, that is, a slap is counted, if you have to go, eventually you may get a slap, but this slap is not slapped on the face, but slapped in your heart.

If each company's proposal is required to be within 15 minutes, you might as well take the money to buy a book to cultivate sentiment, learn how to calmly reject the bid.

If you are proposing, most of the customers who are listening to the proposal are immersed in their mobile phones, computers, micro-letters, and red envelopes, and when you see them on the stage, you have to choose whether to call the brothers a cup or a compassionate one.

If there is no clear scope of the cost of cooperation in the tender, is to say that the specific circumstances of the successful bidder, if stressed that they have the strength is also very good faith bidding brand, yell but do not give any than royalties, if you do not lack the money also have a little backbone, you can break up with them.

If you know there is no sincerity but still to go, then you have to take a good look at yourself, also do not see this article pitch lesson.

The real one is for the future no more than the manuscript.