Summary of practical operation experience of hospital network Marketing

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The hospital is engaged in the network promotion already is not what new, the sickness first self-examination, has what situation first oneself to understand what matter, then goes to the specialized hospital to see a doctor. Almost all commercial hospitals now join the ranks of online marketers. As the head of the network marketing of a hospital in Wuhan, it has been more than a year. The network of the hospital to promote some of their own experience, today to share. The service industry Network promotion idea all is similar, may draw lessons from.

What is the best use of network promotion

First of all, SEO is essential. Why? In the hospital's network promotion, the visitor rises for the customer generally all after three steps, understands-"trusts-" the transaction, the hospital must let the visitor generate the trust to let them understand, not everybody all directly searches your hospital name. Long tail keyword has become a magic weapon. The network marketing of the specialized hospital is good to do, for this kind of disease, adopt a lot of related long tail can. and General Hospital, is also the author of a hospital, through the level two directory or two-level domain name can go to specialized hospital to emphasize the specialty.

Second, SEO and bidding is not to use? Many hospitals feel that the cost of the SEO does not need to burn the money Baidu bid. In fact, the price of the hospital is still very good, the effect is not direct customers, but a word-of-mouth effect. A large number of visitors can recognize the difference between the bidding and natural rankings, to participate in bidding enterprises will add the feeling of integrity. Hospital bidding keywords, their name + symptoms, words can not be many, as long as the main push a few disease specialist can, too much let others produce unprofessional feeling.

The user experience of the hospital website

Here the main emphasis is the site layout and art, followed by the hospital consulting customer service team.

The website layout is fastidious, the current hospital website most invites the specialized network company to do.

What details should the website pay attention to?

(a) The homepage of the website, the processing of navigation, to let the patient in the article page, have a more comprehensive knowledge of the navigation can let him stay in the station longer.

(b) The setting of the Customer service window. Enter the page can not be immediately customer service pop-up window, set up the popup time, the general site home is 5-10 seconds, the article page can not use the pop-up and dedicated navigation-style customer service, or set the browse time of 1 minutes pop-up.

Hospital customer service Team building:

(a) To ensure the smooth flow of customer service communications, do not say 24 hours on duty, but your peak traffic and medium-term should have sufficient online customer service.

(b) Training of customer service. First of all, the consultant should try to leave the patient contact information and name, if you can make a reservation on the spot better. Second, customer service should actively ask and provide selective questions, so that patients have a good experience, generate trust. Mainly for the disease, medical history, and symptoms of the onset of counseling and questioning, narrowing the relationship with patients.

(c) Can not be rushed, the general patient for the hospital price, the nearest treatment has a strong intuitive feeling. For this kind of problem should not avoid, take multiple choice strategy, let the customer clear the logic of the relationship, if there is deception, the hospital itself is very bad impact.

Write so much today, the end of the year will be the author of the hospital to explain the case. This article comes from the Breeze www.qfpaper.com, reprint please specify.