Summary of the promotion and operation of the low-once blog (III.)

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

This small series only wrote two (1, 2), put on hold for nearly one months, a bit indefensible. Today a little diligent, low once again for us to analyze one o'clock--pay attention to interactive behavior.

From the essence of the pursuit of the station, the big flow is kingly, there is no large flow, only one-sided emphasis on interactive heat is unscientific. But we also need to understand a little more: large flow is generally starting from small flow, the so-called "not accumulate bujikuibu, why to thousands of miles." "Then, in this sense, the importance of interaction behavior there is a reasonable side, it is the accumulation of user groups, improve visitors to repeat the flow of savings, an important step."

The value of interactive heat.

From a psychological point of view, a station if the lack of interaction, it is easy to feel a sense of distance. This is human nature! Once you see a site, desolate, naturally will have some association: the blogger (stationmaster) is very unpopular? is the content of the site lack of quality?...... You can even think of your personality directly from your popularity problem. In fact, your site may be very quality, your point of view may be quite new and valuable, but what is the use, you thus give the impression of the difference, which can easily affect the reader's further in-depth reading. So, the value of interaction is here--it can improve the user experience, improve the first impression, and then stay in the user for in-depth reading.

Another value of interactive heat is to promote the chain effect, guide the site into a virtuous circle. This is very good to understand, it is actually a human herd mentality in trouble. A site, if through some promotional means to maintain a period of high participation in interactive behavior, then it is likely that the next thing will be the case. Because of the users you recruit by means of promotion, their interactions are likely to lead another part of the spontaneous participants, and so on, you have the basis to enter a virtuous circle. This time, what you have to do in addition to continue to promote, the rest is the new user maintenance. The maintenance of new users is very important, because this kind of drive will have the extremely unstable factor, sometimes only their momentary interest, does not represent that they really accepted you, therefore, you need to undertake the next step to participate in the behavior mobilization, the return visit (especially the new participation object), many replies.

In addition, the interactive heat is also an important factor to improve the site data indicators. With a good interactive atmosphere, no doubt the number of comments on the response will increase steadily. Participation in the user accumulation of more, the daily flow will be gradually increased, daily flow increased, will drive Alexa rankings, increase the weight of the site, and so on.

Second, pay attention to interactive behavior what needs to be done?

The first is to improve the quality of the article, reasonable settings can participate in the focus. The first interaction behavior is relatively simple, it usually occurs in high-quality article pages, because the high quality of the article user's pursuit rate is also high. They tend to resonate and express their views. Therefore, we must improve the interactive heat, first of all to improve the quality of the article. In addition, you must also pay attention to the content of the intention of setting: more to arrange some of the issues of discussion value, dozen more "?", more than a few readers survey content, more controversial or even some extreme views ... These participation focuses are important prerequisites for the user to complete the discussion behavior. This is also why, a modest article, often lacks the reason for interactive participation enthusiasm.

Second, reasonable arrangement of user maintenance cycle. It's a pity that we have little to do with this estimate. But it's really important. A heart webmaster, on hand should have a user behavior database, and targeted to their users to do regular maintenance. For example: "I am now starting to build a blog, the comments are coming." At this time, user maintenance will begin to do! The first user to comment for me, the assumption is April 8 ... So this I have to have a good idea, my maintenance cycle should be combined with his action. For example, I gave him a return visit, effective, he April 10 and came to leave a message for me. Then, I can assume that the user is active, I will need to arrange a return visit to his cycle, timed to "please" he came back, such as 3 days once ... "This is a planned operation." This is not easy to do, especially when you have a lot of users, you are likely to lose, this person you may gesanchaiwu exchange, but that person may be forgotten by you, 1 days 2 days 3 days 4 days ... Even more time to drop him, so that there is a danger, the phenomenon of user churn is not always there? I think that's a reason.

Attention to interactive behavior requires careful input. Many people think that as long as the users of their regular "seduce", such as a few days to save him a "come over" or "leave a footprint" and the like, you can make him surrender, docile to see you. In fact, this idea is wrong. Because no one will care about your "false", the fundamental fact is: when you leave this pile of text, who have seen your true intentions, you are nothing but to pull IP! So, we must not do this often, this model may only apply to the first visit. And your second, third or even after the exchange, you must come up with your sincerity, seriously read their articles, write targeted comments, so that is the real sense of communication, to establish the hope of Friendship Foundation.

In addition, do a good job site user experience (such as orderly, neat interface design), improve the comment message environment (make the participation more convenient, fast), and effectively improve the loading speed and other acts, are also to further enhance the interactive participation in the heat of the objective conditions, we can not be careless to ignore.

Iii. Conclusion

In a word, the importance of interactive behavior is a worthy station webmaster to do things, it has its potential value, but also affect the overall site of the overall situation, we need to seriously consider and treat.

This article from: Low Once blog, the original address: http://www.diyidu.cn/post/diyidu_blog_tips3.html, reproduced please specify the source!

Summary of the promotion and operation of the low-once blog (II.)

Summary of the promotion and operation of the low-once blog