In this everyone is meager, everyone is the media era, Weibo marketing is particularly important. It has been concluded that a person's microblog has more than 100 followers, this person's microblog is a magazine, if more than 10,000 fans, is a journal, if more than 100,000 fans, is a television station, can be seen to establish a corporate micro-blog and operating a corporate microblog, has become very important. The enterprise grasps the micro-blogging communication skill to be helpful to the ego marketing, increases the popularity, here we take a look at Enterprise micro-blogging interactive Communication 10 skill!
First, the publication of micro-blog and comment, reply to the language should be more vivid, reduce the distance with the fans.
The charm of the language is very large, the publication of micro-blog can be used with humorous words, can use the popular words on the internet, so that can effectively reduce the distance with fans, increase the desire to comment fans, increasing the opportunity to communicate with fans. In response to fan comments to be vivid, etiquette, must not be too rigid and blunt. For example, a traffic policeman advises people not to go through a red light, Weibo wrote: "Pro, it is wrong to red light." Add a sense of closeness, not preaching tone, easier to let users accept.
Second, more forward and comment on public activities and some can help the microblogging, call on fans to offer love and forwarding.
Micro-blog, public interest activities and forwarding rate is very high, to forward such micro-blog, on the one hand can enhance the company's image, can also improve the company's visibility, increase the number of fans, expand the publicity surface.
Third, use the letters to exchange the matter which is inconvenient to open.
Weibo provides us with a convenient, through letters exchanges, such as some customer information, some inconvenience to disclose information, etc., can be letters and fans/customer exchanges. Do not have anything on the microblog public, to be divided.
Four, can be held on a regular basis to collect prizes, stimulate the forwarding rate and number of fans.
The use of the participation can draw the model, the request adds for the fan and forwards may participate in the lottery, this kind of activity can inspire many fan's participation, increases the company's prestige and the awareness, expands the fan number, lets "the magazine" become "the newspaper", lets "the newspaper" become "the television station
Five, and fans/customers to talk in good faith, not impatient and neglect.
No matter what things should have enough patience, and micro-blog is not face-to-face interpretation, fans/customers will not understand 1:30 is normal, must not show impatience and neglect of the mood. Treat every fan/customer sincerely, so that they will treat you sincerely.
In micro-blog will certainly encounter fans/customers reflect the problem, to timely response, interpretation, collation, summary and reporting, easy to the program and product improvement, increase the trust of the company, has been following the company. Micro Bo want to big, do strong also need to pay attention to more details of the problem, the appropriate mastery of these skills, will take a lot less detours. This article by Lavan net http://www.lafan.com feeds, A5 starts. Reprint please retain the above information, thank you.
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