Talk about the grassroots webmaster using micro bo to do precision marketing steps

Source: Internet
Author: User
Keywords Weibo marketing

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Weibo has now become an indispensable communication tool in people's lives. Thus very multimedia people marketing focus shifted to the microblog. Back to the beginning of the introduction of micro-blog When the author did not join, when a year, regret. Now also ready to keep up with the pulse of the Times, to start to build their own grassroots micro-bo, after one months of groping, but also gained some experience of small skills. However, there are always friends that microblogging marketing is too broad, can not be accurate, but in fact, the author believes that the first thing to understand what is accurate target group to start. To weight loss drug microblogging marketing as an example, to share the grassroots webmaster with micro Bo to do precision marketing several steps.

The first step: precise positioning, identifying the subject

Doing microblogging marketing with a clear purpose. Figure out what the audience is. For example, to do weight loss drugs Weibo marketing, must be targeted at obese patients or want to lose weight friends as the target group. So your theme can be the most effective way to share weight loss. Avoid the beginning of advertising too strong, to slowly implant.

Step two: Collect and organize the relevant material of the topic content

Micro Bo needs the content of the timely quantitative update, the preparation of some content in advance can improve work efficiency. Advice to pay more attention to peer microblogging, absorbing the essence, and then into their own things into. Weight loss drug content less, but the weight loss method is a large pile, you can first collect some weight loss medicine to distinguish between true and false methods and the most effective weight loss method article, extract the essence.

The third step: brand Packaging

Register an account, the data must fill in complete, head, background style design must appear professional, improve trust. Then look for a fan brush to 10,000, base at least good-looking. By using the herd effect of people, the probability of attention is increased naturally. At the same time micro-blog also updated dozens of appropriate, the momentum should be reasonable! Back to the real column, then you have to choose a very slim beauty as the best portrait, attract attention, the background of course, female theme background, after all, women lose weight more.

Fourth step: How to get fans

Grassroots webmaster are mostly computer and related origin, so it is not very good for the industry outside of it (except for a few), since the grassroots in the funds have a lot of restrictions, then we can only select Account group built. Use a batch of trumpets to raise the tuba. The subject of the group account is best to be similar or a hodgepodge. When it comes to getting fans, maybe many friends will think of each other powder, mutual powder is really a good way to increase quickly, but we think about, what is the significance of mutual powder? We can make a different diameter.

1, to join the subject-related micro-group

The majority of the micro-group are target fans, such as a lot of micro-groups to lose weight. There are two ways to do this: 1, publish content related to the topic, let yourself have more opportunities to show, attract fans to pay attention to you. 2, go to group members to pay attention to each. The use of people have the desire to be concerned about the psychological, 300 attention every day, after the attention can be hair letters, if a few days wood has back powder, you can cancel, and then to look for.

Warm tips: Active attention must pay attention to the attention of fans, fans, micro-BO data, attention must be greater than the number of fans, and micro-broad in 50 or 100, can be concerned.

2, create industry storm point, attract fans

The so-called storm point is your industry's most professional and authoritative content, because of the authority to reprint, so as to achieve the goal of increasing fans, but also played a role in Word-of-mouth marketing. Also can cite current affairs hot spot, increase the retrieval exposure rate.

3, Mutual powder

This method can be used, after all, the quality of these fans to be assessed, do not waste too much time in this area, but there are some skills. For example, 15 points a day to listen to each other, this is the best way to increase mutual listening fans. Search for this keyword, the powder after the reply to remind each other to be able to timely return powder. Effect better. It is worth noting that many people like to play the banner of mutual listening to cheat powder, pay attention to distinguish, general attention and fan differences greater than 300 of the recommendations do not listen.

4, a meager attract fans

This is the most common mode of operation, the content must be selected, the frequency is moderate. Each microblogging is best to join the # Hot Topic # Can let more people know.

5, small and mutual review

Weibo group was built, using the trumpet to reprint a large published microblog, commenting on it.

Fourth step: Interacting with fans

Fans have, you publish every tweet may have comments, then must actively reply, so as to cultivate a group of hardcore fans. After all, this fan relationship is very fragile, we must maintain good. It is possible to accumulate a quantity and then to a qualitative leap.

In short, Micro Bo actually and do stand almost, even if there is a good means of promotion, has always been implemented to the content, that is, the so-called content of the King! Only to provide users with the actual need to go to the final development of better. If you don't have a microblog now, you're out. Go and sign up for one! This article by what weight loss drugs most effective http://www.baohui998.com webmaster contributions if reproduced please indicate the source thank you for your cooperation

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