Talk about the successful marketing model around you

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Case one: General photo Gallery Marketing Model

Last weekend I accompanied my mother to a middle-aged and elderly photo museum, because her friend sent her a free photo of the leaflet, not only can be free to take pictures and also can get a pan, has always been on the ads do not cold mother incredibly also echocardiography.

Through observation, I found that the marketing model of this photo gallery is this: When customers come over, they start to make up for customers, dressing, taking pictures, after a series of processes, they say they need to charge the clothing cost of the photo, according to the amount of money per piece. In a few days and so on to pick up the photos, they will charge the cost of photos, but also according to how much money per sheet. They are still enjoying the fun of taking pictures, and they are not worth it now even if they are paying for them after they have finished a series of services. When customers pay for them, they actually send a frying pan (though the quality is general) as they say in their leaflet. Finally, they have a special offer to introduce more people to take pictures and get different gifts (albums and the like).

The old-oriented photo gallery looks very ordinary, but their marketing methods are very novel, because they have grasped the mentality of middle-aged and old people. Psychological one: Round their young dream, when mother finished makeup wear beautiful clothes as if it is back to her young appearance, round their years of a dream, they enjoy the beauty of the process. Psychological Two: Free temptation, now many people do not live "free" temptation, not to mention that they are the elderly, but also friends introduced, there is no reason to accept.

Case two: The marketing model of seabed fishing

The former son and friends went to Nanjing seabed to eat, when people are so much so that there is no position, so we are waiting on the sidelines. Thought waiting was a very painful thing, I did not think the waiting here is very pleasant, holding the number waiting for dinner while we wait and see the seat information on the screen, while receiving the free fruit, beverages, snacks, the waiter will also take the initiative to send cards, checkers and other desktop games for everyone to pass the time to pass time for us to kill; Or while waiting for the time to visit the Internet area of the restaurant to browse the Web page, you can also have a free manicure, shoeshine and so on.

Seabed fishing is a business to operate the main Sichuan-style hotpot, integrated hot pot characteristics as one of the large-scale trans-provincial camp catering brand hot pot shop. Its marketing model is very good, is to innovate as the core, change the traditional standardization, single service, advocating personalized service, will serve as the basic business philosophy, dedicated to providing customers with "intimate, wenxin, shuxin" service; in management, advocating the use of both hands to change the values of destiny, For employees to create a fair working environment, the implementation of human and family-oriented management model, to enhance the value of employees.

Case three: Small residential area downstairs little restaurant marketing model

We have a lot of small restaurants downstairs, but I never eat here, because they give me the feeling is not good hygiene. Until yesterday, with my friend's highly recommended, I walked into a small restaurant and looked from outside to see that it was nothing special. I am also a half gourmet, eat a lot of local food, for this small restaurant I do not have any hope. Waiting for a moment, we ordered the dish soon on the land to come up, tasted a few mouth, feel incredible, feel the taste of these dishes is really very good, more than I usually go to eat several other medium-sized restaurants. In the process of eating this huge restaurant is packed with people, not only because it is cheap, but also because it is really delicious.

The small restaurant's marketing model is very simple, it does not rely on the phone to send leaflets, rely on its taste, taste good attract more people, so that to the back of the description of the fixed customer with customer marketing model.

The combination of these successful marketing models around, to engage in the network marketing industry I brought more or less inspiration, how can they succeed in marketing their own products, how to attract more customers to come to do our products? These questions have been my constant exploration and groping? The network industry is different from other industries, Our industry sales site, do a site can be used for a long time, so it's very difficult to regenerate. From the above several cases, I think of a good way to extend its regenerative, that is, the use of value-added (such as space, domain name, etc.) bundled marketing, so even if the site does not have to do, space and domain name still need to do. Also has a good marketing idea is, lets the customer do the website free to enjoy other preferential service (for example free optimization, free maintenance and so on)

Summing up, there are a lot of good marketing model, but we still need to explore together, I hope that the above content can help everyone in the marketing road to go farther, there is no good place to want everyone to shoot bricks. This article from the Grand Vision Interconnection, Nanjing website Construction, www.hongtunet.cn, welcome everybody to study and reprint, when reprint please take this link, thanks!