Talking about how to do well the search engine marketing

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Yesterday in a seoer group of small Talk, because of a little foam to understand the SEM, to amuse the group of unlimited passion. Various views, all kinds of excitement, a variety of network marketing elite momentum. Some of them talk about how to do sem a section, very intense, here summed up a few points. The three-point conceptual stuff is also the basic common sense of platitudes. In fact, is also the essence of search engine marketing.

① Clear Industry characteristics

Identify industry characteristics, specifically, what should be mastered? I think it should be in the first place. The analysis of the target audience for promoting information, such as sex ratio, age distribution, educational background distribution, occupation distribution. As a result, we can locate the level of our promotional information, more directly, we can promote advertising language easy to grasp the idea of the target audience.

For example, hospital obstetrics and gynecology need to promote a prenatal mother's knowledge training program. Combined with the previous mentioned, advertising target audience analysis, as well as another product target audience analysis. Can extract this advertisement information need to pay attention to several points. First Age distribution, today is 2011.12.06, the expectant mothers are born in the age of 83 to 88. Advertisers need to understand this section of the typical character, consumption concept, living standards, psychological state and so on.

With the target audience of the product, the first two days of micro-bo a birth video attention is quite high, small series from the comments can be seen a lot of expectant mothers in fact, the relevant knowledge is not too understanding, then our promotional information can refer to some knowledge of the nature of popularization to publicize, there are special, For example, you have to say how much better it is for you and your children to participate in this training, perhaps a part of the early period of the expectant mother is not so exciting, but that is you can publicize this, do not participate in this training will you and the child what loss, bad what, that is designated to seize this part of the heartstrings.

② Find the key words

To find the key words, this must be the most important discussion yesterday. That is to say, we all know that. Also take the above example, "Prenatal training", "prenatal care" in these two words, are flow-type words. And the people they're targeting are really different. Another example is that you are a training organization in Shenzhen "prenatal training in Shenzhen" and "prenatal training" These two words to bring you the flow of quality is also the first big gap.

Na, the most important thing is to have the conversion rate. What cats all Enter your website, is not the target customer to have what use? Of course, the key words are not so simple that can be done. It was mentioned yesterday. To start from the customer, understand how the customer search, is the focus. Therefore, the use of relevant tools to check the search for those words in the site of the high rate of customers. What words bring only a passer-by.

③ Standard Marketing Website

Standard marketing website, from previous Baidu experience, 80% of Baidu promotion can be a lot of problems in the site. Many small and medium-sized enterprises do Baidu to promote the failure of the reasons, there is no successful marketing site. This is why Baidu is now to promote the quality of the site audit to do very strict.

The reason everyone understands that Baidu can do is to bring your potential customers to your website up. Instead of leading you to sign a bill. Some of the most basic, website opening speed, site beauty, promotion chain and then land page, Baidu to promote creative and page content relevance, online consulting staff quality (this can refer to the small part of the analysis address http://www.sietoo.com/stnews/161.html) and so on.

Various major forum article information countless, there is a truth is, less empty rhetoric, do more practical things. (andy#sietoo.com Welcome to make Bricks)