Talking about how to promote and realize the profit in the county portal website

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For county-level portals, advertising revenue should be regarded as the main source of income, especially local advertising is the backbone of county-level portal revenue. But what are the main difficulties that local stationmaster faces? is not familiar with the local business, is the offline promotion of funds, is the lack of business personnel, in short, the lack of effective means to quickly open the local market, so that local businesses automatically find the door on your site to advertise. Below, combined with my personal experience, to introduce an effective low-cost marketing examples.

I made a small town portal, from the official line so far about 3 months time, through a series of online promotion, rapid development, in the absence of investment in a penny of the additional promotional funds in the case, has already done keyword Baidu ranked second only after the county government website, traffic in the local site first, Online popularity is the top of the local Web site, it should be said to have a preliminary line to promote and profit basis. But how to make a profit in the theorists is easy to say, the actual person is difficult to do, this problem has been my urgent need to break through the first hurdle. I aimed at the lack of manpower, lack of funds, the reality of the single fight, developed the following several promotional programs, to everyone to do a brief introduction, the main introduction of the offline Low-cost promotional activities for Webmaster friends to discuss.

First, with local businesses, improve the site's offline exposure rate. A small amount of money printed on the Web site advertising, posted on the merchant's signboard, at the same time as a return, in the home page to open up ads for free advertising, of course, this requires personal and business Contact consultation. On this aspect of the article I have done on the A5 alone, interested friends can go to the "Small county portal under the line to promote the actual operation of the network."

Second, the printing of small ads to be posted, the cost of A4 paper to print full street posted, for this also has articles dedicated to the "Little County portal under the line to promote the actual operation of the network (ii)", in this do not wordy.

Third, the Guangdong hero paste investment, this is the focus of my focus on the introduction of the specific operating procedures as follows.

The first step: the need to penetrate the local streets and alleys to understand which businesses are the most hot, which businesses are most likely to advertise on the network. Usually, karaoke nightclubs and other entertainment industries, real estate companies, fashion supplies stores, hotels and guesthouses These businesses are relatively easy to choose to advertise in the network, you need to do is to collect as much as possible the contact phone number of these businesses and the best mobile phone numbers (mobile phone number for the future mass advertising message to them), Record the contact address of each merchant.

The second step: sorting out the county most likely to accept your advertising business list, at the same time using the bulk of the fly-letter function, the number of these businesses add to fly a friend. Edit SMS for mass, such as: Weather changes warm tips, local business news, holiday blessing messages, etc., inscribed as the site name and URL, you can choose to send 1-2 times a week, one consecutive months or longer. (cost input, 1 cents per message or cheaper)

The third step: carefully to write a "to the local business letter" to the website promotion, investment content, etc. to write this letter, to attract businesses to advertise on your website. Purchase envelope stamp, fill in the address of the merchant you collected before, mail to merchant,

I am here to share with you a letter to the merchant that I have written in person.

The fourth step: answer the call of the merchant consultation, according to my experience, targeted SMS and letter promotion, on average, every 15 businesses should have 1 will actively contact you, and as long as you price scientifically reasonable, advertising business success rate should be more than 70%. (As long as you succeed in a single business, then your SMS cost and letter costs are earned back, so low-cost input must not be stingy)

Note: SMS and the promotion of letters must have a very strong pertinence, you must first screen out the most easy to advertise on the network list of businesses to promote, which is conducive to saving costs and improve the success rate.

The above focuses on the introduction of text messages and letters to promote and realize a little bit of profit experience, hope to use this with the vast number of webmaster friends to share. Please retain the copyright http://www.xs0852.com