Talking about the needs of those who are easily overlooked through Valentine's Day

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Yesterday is China's traditional festival Lantern Festival, but also the Western Valentine's Day, so that the east and West two festivals collided with 19 years only once. I learned from various data analysis of the Internet, the original Chinese netizens in the interest of Valentine's Day is far more than the Lantern festival, such as Baidu Index is the latter several times, and then, for example, the topic of micro-blog is to bask in Valentine's Day gifts instead of the sun and family reunion scene. Therefore, I have to say that today's Valentine's Day influence far beyond the Lantern Festival, of course, may be related to our social formation.

As we all know, any theory or experience that guides us to practice is summed up and analyzed through our own practice. Also, we can get a lot of valuable information from Valentine's Day, and of course I'm just sharing with you today about marketing and what I think is right now, something that I thought would help us with our actual operations.

In a particular period of romance and ambiguity in Valentine's Day, if we talk about economic characteristics, we can say that it is a couple's economy, or a woman's economy, and a sex economy. It is very clear to all that in such a holiday, whether or not a partner will pay attention to this day is the Valentine's Day. The difference is that there is already a way to let both parties spend a happy holiday, but not in thinking about how they can be like others have a person with their own together, and even a variety of emotions.

In fact, on Valentine's Day, most of the situation is that men let women consumption, men help women pay for the situation. In Chinese culture there is a "male chasing women mountains, women chasing men across the layer of yarn", that is, oriental women have inherent implicit. So most of the time is also a man to send women things, that is, for women to spend.

In this consumption process, we will be a little analysis of the very clear, with different purchasing power for their own choice of things, the value of money is different, of course, this time may buy their own usually not willing to buy things. But no matter what, it is impossible to buy things that are too different from their purchasing power, for example, we can't buy millions of of the luxury cars that tyrants send.

At the same time, as long as in their own purchasing power within the scope, it is not too much to struggle with whether they have access to the store's concessions, more care is that this thing of their own that she likes, such as the usual sell 5 dollars a rose will not sell to 5 yuan below, will only sell higher, this time bidding seems to make this thing more meaningful. Of course, if it is a pair of lovers to buy, we have to give the people of the face, we think, if we bite the bullet to buy a thing we finally can buy, the salesman accustomed to see the rich give us the eye, we certainly will not stay in that place. At the same time, discounts are not necessarily popular at this point, because people feel that buying a discount is something they don't want.

The above said so much, I would like to share with you what I have summed up, some in the reality of marketing in the user's view of the needs. In fact, these are some of the things we often use, and some of us are often overlooked, and even do exactly the opposite.

First, the "poor" have more ambition. In fact, I am talking about the "poor" does not mean that we usually talk about people who have no money, but in some areas have fewer people, such as knowledge. In many of us, it seems that the "poor" very much disdain even to the eyes, as a person to buy high-end consumption by the salesman said can not afford to buy the same, so users will be how embarrassing. The easiest thing for me to do is when we do a regular website, some users even bursts a post will not, and we often do not bother to teach him, in the electrical business, perhaps we have written our own very detailed description of the goods, but the customer may have his own doubts, this time many of us are very impatient So that users do not go to blame!

Second, the discount is not necessarily good to sell. When we usually do marketing, we always think that the benefits to users will attract users to pay attention to themselves, or even produce a purchase. In fact, it is not that in Valentine's Day everyone is to prepare a best gift to each other, it is a normal life in which everyone will think that the discount is not very good. Don't get carried away by someone buying your discounted product, not because of how good your product or service is, but because you're greedy for a bargain. Other people are selling the original millet mobile phones are being robbed, and we sometimes send products free of charge no one dares to.

Third, sometimes the user's requirements are not even higher than our own. Why I am here to say such a conclusion, and this seems to have nothing to do with Valentine's Day, but actually this is also through yesterday's Valentine's Day I thought of. A person wants to make a photo album of his girlfriend to her, but the producer said that some photos are too low resolution will cause quality, he said I did not ask so high. There is an example of the Internet, that is, we are many grassroots webmaster in the site, many times in the tangle of their own site is rich, in fact, we spent a long time tossing the function of the user may be very little use or even never use!

The above is often overlooked by the user needs, but also can be reflected from Valentine's Day, in fact, in reality, we analyze the needs of users often overlooked a lot of things, and these are we ignore the details are often the key to determine our success or failure!

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