Talking about: The future and development trend of SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Look at the topic is not good to say, analysis of this site will be more real. Although the more empty, but virtual a little bit. At the same time in the past few years to do SEO people, may also need some in the concept of thinking about the future trend of ideas.

Trends and future We'll probably look at a simple history of SEO changes

1.:2002 years ago, basically for SEO concerns and page internal optimization. Of course, the title includes the description of the label (description) or useful, on the page how to put keywords and even stack keywords these are all valid before 2002. After 02, these optimizations need to be added outside the chain, of course, because after the introduction of external links we can do the external link optimization.

2.2003 years to start, to combat excessive optimization. For example: 3w dot liuda360 dot com that site, called Stroll Travel Network. Of course, these optimizations include both inside and outside the page, including a large number of exchange links outside, as well as the pages of the stack of keywords. I was 01 02 years when the site, 03, when there are some sites died.

3.2 Years when Baidu set up, 2003,2004 years after everyone is concerned about Baidu, 07 after everyone has introduced a public search. In addition to the 10 blue headings in the text, the pictures are listed, video news different kinds of original vertical search results are now integrated in the same page, according to the user's location, the previous search history, give different results, let you search the same keywords but will see different results. So for the search engine optimization, it is also necessary to focus on this page how to search for more results, that is, not only to do the text optimization, but also to do pictures and video optimization.

4.11 Years-13 whether Baidu or Goole began to vigorously attack our SEO personnel in front of the optimization of the site, then is also two aspects, one is the internal aspects, the second is the garbage link. Goole above are panda, Penguin update. Pandas are for content. Penguins are for the chain, Baidu is green, pomegranate, is similar to the role of pandas and penguins, these different algorithms are to combat unhealthy SEO practices. This is simply a review of the previous years.

So in my opinion, there are some things to do SEO will change, some things will not always change, including now, including in the next few years should change is not very big.

Then something will not change,

First: Keyword research. We all know to do SEO first step to do market research and user search habits of research, then do keyword research, whether the method or tool, basically not much change. Tools including Baidu Index, Goole keywords, tools, methods are the same, find the search volume is relatively difficult than the larger, the future potential effect will be higher, so these tools do not have much change.

Second: In a not big change is the result of optimization, including column design, by doing the keyword research, based on the results of keyword research to design which keywords are placed on the home page, and then the site should be divided into which columns, and some companies may be based on existing products, But if from the SEO aspect should see the keyword research result to design. Then the site's structure, hierarchy, url design, internal link design, and avoid spider traps include navigation flash, including unlimited looping calendars and anything.

The optimization of the structure of the Web site is, search engine spiders to your site, as long as he can simply access to all of your site's pages, and each page is readable, then your goal is reached.

Then these methods do not have much change, as long as your site structure to do a good number of levels do not have a lot of basically nothing too much change,

Page optimization, including the title of the writing and H1, the picture of Alt how to write the key words in the page where, the front put one or the last side put a nothing too big changes, the page optimization is so many things.

Where the ego seems to change, these changes are not complete now, just mention it, and think about it.

Change one: In the website content page writing, the traditional establishment is the key word, the key word change situation distributes in the page text namely title inside, then the main body first put the key words in the front, put on the keyword, the middle appropriate also interspersed the keyword, and keyword changes in the situation are before we do SEO personnel are very familiar with how to do the page.

For example, if you want to optimize the word "restaurant", restaurants, restaurant restaurants, tasty and even local words, such as someone will search Beijing where there is good food, or the background of what local food is delicious, so this time the place is actually refers to the restaurant, then like this kind of keyword you want to optimize words, The traditional establishment is that some words should be merged into your writing, that is to say, when you write an article, your restaurant, restaurant and restaurant will appear on the page.

Have some SEO thinking personnel will use these words to flower some, these times will appear White said, that in order to put these words inserted into, sometimes it may not very fluent, because sometimes hard to add these words are not very fluent, this thing traditional mind part. For example, like "Beijing map" you want to optimize the "map" two words, that page must appear on the map.

So now I think the next two years have a general direction of thinking about the search engine intelligence analysis.

1. So Goole later not only to understand what the restaurant is, it is better to understand restaurants, restaurants, restaurant restaurants including places it refers to a place. This includes Baidu's intimate search and Goole knowledge search, two similar, that is, search engine not only understand Tanyi word He also understand different words is actually a word. For example, we on Baidu search "and line and cherish", the relevant search will appear the article Mai Yili and so on, that is, Baidu is aware of "and the line and cherish" and the article Yili is related. So that's what happens when we write something. Focus on the natural writing instead of writing a few keywords and all of them. Then the search engine can understand "there is no good in Beijing" it will know that you are looking for a restaurant, you have a restaurant in the article may be found in the word. Including you now Baidu search "Beijing restaurant" appeared words and no "Beijing restaurant" This place may be outside the chain anchor text influence.

2. Impact on a Web site structure. We used to do different words in the rankings, it is possible to put in a page, but some sites are not suitable for a page, you have to do a different page. A page to do a hotel, a page to do a place, a page to do a visit. Like。 If your site can be intelligently analyzed, then you can focus on one page. The whole quality will be provided.

Change two: In a big change is the outer chain

Previous traditional methods were obvious. Whether it is to ask the article or book, some recommended methods, such as directories, BBS blog message a large number of links are basically search engines have mentioned, the effect is not very good. There are copyright descriptions at the bottom of each page. This is the introduction of a large number of outside the chain, others use your touch board to design their own, will introduce thousands of outside the chain, but there are a large number of sites have been blocked, really this is not safe.

So how do you change the pattern?

One: Change this thinking

Add the chain should make these outside the chain naturally into the article, whether the source or IP, a variety of anchor text, so that he seems to be natural. Now it seems natural and unfortunate, so that he is really natural.

Second: micro-BO Micro-letter

If you have any pages what products in the micro-ring or micro-circle has an advanced big upsurge, the inevitable forwarding, mentioned you, so attracted to the outside chain will naturally be a lot.