Talking about the network marketing of traditional corporations

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Traditional companies in the business, mainly rely on the company's large number of business personnel running online, the current cost of this approach is gradually rising, the efficiency is slowly falling. The reason for this situation is mainly because, running business, marketing products more and more, resulting in some of the marketing enterprises annoying, even if not annoying also because of the dazzle too much, difficult to choose. And if the enterprise through the website to obtain procurement information, he can not be the salesman's crazy bombing, self can also be a family on the internet slowly and then in the decision to purchase. With the popularization of the network, more and more enterprises through the network to publish business information, marketing products, but also more and more enterprises through the network to obtain procurement channels, so the traditional companies do a good job of network marketing is becoming more and more important.

I have in recent years basically do some traditional enterprise station promotion, in the work process has contacted some bosses, but also understood some of their views on the network. To my surprise, most of the bosses of these companies have great interest in and desire to use the Internet to sell products, and I can think of China's internet popularization and the case of traditional companies ' product network sales have infected them strongly and affected them, From this point can also be seen in the traditional enterprise products network sales have made many corporate enterprises.

At the same time also found that some traditional companies in the process of network promotion There are many problems, such as I took over a company, before I came to this company 2 years ago they began to promote the network. The first year is done by the search engine paid to promote, to failure, the second year is directly from the production workshop brought 2 front-line production managers to do free online marketing. As you can see from the above, enterprises to do search engine pay to promote, do free network marketing is not a problem, but also the right choice, but the problem is that the company does not have a knowledge of network marketing of the full-time staff, no way to operate a good search engine pay promotion, there is no way to do free network marketing and some personnel training. Many times the failure of the lessons directly led to a lot of traditional companies corporate bosses feel that online marketing nothing, and then they will hear their peers, friends said network promotion How effective, which makes a lot of traditional companies are entangled.

In my contact with a few of the traditional companies, most of which are not before the network department, after taking over the network department also I 1 people, the best condition of a company network department on 3 people. In fact, many traditional companies, their high-level is very important to the network, but in the absence of results before they are unwilling to invest too much money, which led to many companies although there is a network department, but commander one. Can you imagine what a person can do in a network that is so fiercely competitive today? This leads directly to the belief that Internet promotion is useless. Of course, there will be some enterprises, the network department on a commander, but also to network marketing to do very well, this type of business is relatively small, the product is relatively unpopular, the enterprise's products in the online competition is relatively low.

For traditional companies, a formal network department, need 3-5 people, depending on the specific circumstances of the company to increase or decrease personnel.

A network Director, network manager is responsible for network marketing program planning, distribution network department personnel to implement network marketing program, and monitor the implementation of the various data in the implementation process to find problems, deal with problems, improve network marketing programs. Responsible for the company's website search engine bidding rankings optimization, adjust the search price rankings, the preparation of high-quality advertising creative ads. Enterprise products for free keyword optimization rankings, the Web site code structure optimization to improve the user experience and search engine keyword rankings.

A Site Content editor, site content Editor is responsible for the content of the Web site writing, such as: The company's product information, the company's industry news information, Corporate dynamics, the company's promotional activities in the site, and so on, with the network marketing director do a good job site content updates and site internal link building.

A chain of construction, mainly responsible for the corporate website chain maintenance, such as: Friendship links, blog outside the chain, the forum outside the chain and so on the construction. Record the previous chain, and carry out the chain effectiveness and quality analysis, and strive to find more effective quality of the outside chain resources.

A business-to-business, information platform issued by the Commissioner, the traditional company products in addition to the search engine keyword paid bidding rankings, free search engine keyword optimization rankings, the most important one of the customer source is business-to-business, information platform Enterprise product release. Many companies will be published by hand + software publishing business, information platform of the product information release, manual release mainly for the purpose of High-quality publishing, software for the purpose of quantity release, software can let the company's products through the software in a wide range of rapidly appear on the Internet target customers.

An Enterprise product brand maintenance, brand maintenance staff are mainly in some of the same industry website forum posting, soft advertising articles, and strive to make enterprise products, product brands more benign exposure in these platforms. For example, I serve a household type of company, through Sina Home, Sohu Home, NetEase home These platforms active, realize the company's monthly performance growth of 20%.

Different enterprises will have different network marketing methods, such as some enterprises only to do search engine pay promotion, some enterprises only to do free keyword ranking promotion, and some enterprises at the same time using the above two or more methods. No matter which way, as long as can bring more effective customer is a good marketing way, the key is to do network marketing at the same time with the company, enterprise products themselves to seek the best network marketing methods.

Overall wardrobe: http://www.aerca.cn original content, welcome reprint, Reprint please retain the copyright text and URL link, thank you!